+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Deodorants in Kenya

  • PDF Icon

    Report

  • 20 Pages
  • June 2023
  • Region: Kenya
  • Euromonitor International
  • ID: 1345803
The performance in deodorants in Kenya is driven by growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population, as these consumers audiences are those who tend to pay the greatest attention to their personal care and grooming routines. The positive category performance is also supported by numerous advertising and promotional campaigns from major players, such as seen with leading brand Nivea Deodorant (Beiersdorf East Africa Ltd).

The analyst's Deodorants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEODORANTS IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Leading Nivea Deodorant stimulates sales with promotions and campaigns
  • Beiersdorf East Africa maintains its lead, thanks to the strength of its brands
  • Inflationary pressures lead to trading down trends
PROSPECTS AND OPPORTUNITIES
  • Stick formats slowly emerge, albeit from a very low base
  • Supermarkets maintain lead as main distribution channel
  • Consumers’ changing lifestyles drive the growth of deodorants
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2017-2022
  • Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources