Deodorants in Kenya - Research and Markets

Deodorant usage and demand is on the increase in Kenya owing to improvements in consumer’s lifestyles and rising disposable incomes in general. Growing demand has pushed manufacturers to innovate underpinning a moderate rise in current value growth in 2021. Consumers are enticed by brands with attractive packaging and powerful ingredients which encourage them to trial new products. Leading player Beiersdorf East Africa Ltd has been at the forefront of product innovation with its Nivea brand.

This Deodorants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased product innovations to meet consumer demand.
Rising demand for deodorant sticks
Women turn to the purchase men’s deodorants owing to good smell and durability

PROSPECTS AND OPPORTUNITIES

Steady growth due to eased pandemic restrictions
The middle-class segment to boost category growth.
Beiersdorf East Africa LTD to maintain lead in the forecast period.

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2016-2021
Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 6 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

BEAUTY AND PERSONAL CARE IN KENYA

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments.
What next for beauty and personal care?

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES