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Deodorants in Tunisia

  • ID: 1345804
  • Report
  • July 2020
  • Region: Tunisia
  • 24 pages
  • Euromonitor International
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Deodorants recorded solid growth in 2019, benefiting from consumers growing awareness of personal hygiene, partnered with the hot climate of the country. Increased urbanisation furthered fuelled sales in 2019, with the development of modern retailing, especially supermarkets, allowing consumers to easily source and access deodorant products.

The Deodorants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Growing awareness of personal hygiene supports growth in 2019, with sales being motivated by consumers who use deodorants as a replacement for fragrances
  • Mass deodorants leads sales in 2019, however, consumers are increasingly attracted to products that offer added-value, including vitamins and skin care
  • Henkel-Alki Tunisie retains its lead with Souplesse in 2019, however, the positions of powerful global brands make it hard for new products to enter
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2014-2019
Table 2 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Deodorants: % Value 2015-2019
Table 5 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 6 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products
  • Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings
  • Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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