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Health and Wellness in Germany

  • ID: 1345864
  • Report
  • Region: Germany
  • 89 pages
  • Euromonitor International
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Both health and wellness packaged food and beverages recorded solid growth in 2018, with organic beverages and naturally healthy (NH) packaged food posting the best performances in current value terms. This was mainly down to consumers’ increasing demand for authentic and natural products as well as certified offerings, which many people perceive as proof of better quality due to strict controls.

The Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Germany

List of Contents and Tables
Executive Summary
Health and Wellness Continues To Register Solid Growth
Naturalness and Reduced Sugar Remain Hot Topics in 2018
Coca-Cola Remains the Leading Brand Manufacturer in A Highly Fragmented Market
Modern Grocery Retailers Dominate Distribution
Health and Wellness Offers Further Room for Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Contrasting Performances Between Categories
Reducing Sugar To Remain A Key Topic Over the Forecast Period
Reduced Sugar Rtd Tea Versus Reduced Sugar Carbonates
Competitive Landscape
Coca-Cola Remains the Clear Category Leader
Smaller Players and Local Manufacturers Perform Better
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Better for You in Germany Will Continue To Mainly Mean Reduced Fat Dairy
Reduced Salt Packaged Food Remains A Very Small Category
Positive Outlook for Reduced Sugar Products Over the Forecast Period
Competitive Landscape
Very Fragmented Competitive Landscape
Arla and Unilever Remain the Leading Players in Reduced Fat Packaged Food
Wrigley Leads Reduced Sugar Packaged Food
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Energy Drinks Performing Well Despite Challenges
Naturalness Wins Over Functionality
A Clearer Message Could Prove Beneficial
Competitive Landscape
Red Bull Continues To Lead Ff Beverages
Powerade Retains Its Lead in Ff Sports Drinks
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Regulations Will Continue To Hamper the Category's Growth
Ff Products With Recognised Health Benefits Will Continue To Do Well
Change in the Economic Climate Could Further Damage the Category's Prospects
Competitive Landscape
Many Different Players Competing for Share
Danone Seeking To Overcome Legal Restrictions Regarding Probiotics
Mars Wrigley Confectionery To Profit From A Unified Presence
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Opportunities Remain for Free From in Germany
Past Growth Rates Unlikely To Be Repeated
Price Expected To Be A Significant Factor Once Economic Conditions Change
Competitive Landscape
Competitive Environment Remains Fragmented
Alpro Remains the Leading Player
Dr Schär Remains Synonymous With Gluten Free Products for Many Germans
Category Data
Table 56 Sales of Free From by Category: Value 2013-2018
Table 57 Sales of Free From by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Free From: % Value 2014-2018
Table 59 LBN Brand Shares of Free From: % Value 2015-2018
Table 60 Distribution of Free From by Format: % Value 2013-2018
Table 61 Forecast Sales of Free From by Category: Value 2018-2023
Table 62 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Bottled Water Continues To Attract Growing Interest
Health Benefits of Tea Lead To Further Success
Nh Beverages Continues To Benefit From Heavy Promotional Support
Competitive Landscape
Gerolsteiner Brunnen Continues To Lead Nh Bottled Water
Strong Position of Private Label in A Fragmented Category
Category Data
Table 63 Sales of NH Beverages by Category: Value 2013-2018
Table 64 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 66 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 67 Distribution of NH Beverages by Format: % Value 2013-2018
Table 68 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Packaged Food Still Offers Considerable Growth Potential in Germany
Category Will Continue To Benefit From General Health Concerns in Germany
High Fibre Diet Increasingly Seen As A Way To Improve One's Health and Wellbeing
Competitive Landscape
Multinationals Play Only A Minor Role in Nh Packaged Food in Germany
Private Label Commands A Strong Share of Sales
Companies in Nh Nuts, Seeds and Trail Mixes Gain Ground
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2013-2018
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 74 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Continues To Offer Potential
Growth of Organic Products Proving A Problem for Some Organic Shops
Manufacturers Not Only Focusing on Organic
Competitive Landscape
Coca-Cola Continues To Lead Organic Beverages
Smaller Companies Invest More in Organic Beverages
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2013-2018
Table 78 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 80 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 81 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 82 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Current and Future Growth of Organic Packaged Food Supported by Many Factors
Category Facing Limited Threats To Development
Range of Price Points in Organic Packaged Food Expected To Widen
Competitive Landscape
Many Different Companies Competing for Share in Organic Packaged Food
Alnatura Able To Benefit From Its Dual Role As Both A Manufacturer and Retailer
Hipp Continues To Be Seen As the Gold Standard in Organic Baby Food in Germany
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 88 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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