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Health and Wellness in Germany

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    Report

  • 61 Pages
  • November 2023
  • Region: Germany
  • Euromonitor International
  • ID: 1345864
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Functional and health benefit claims support growth of hot drinks in 2022
  • 2022 sees natural remain leading claim within health and wellness hot drinks
  • High fibre intake via hot drinks becomes more common
PROSPECTS AND OPPORTUNITIES
  • Growing awareness of specific health claims set to support demand for health and wellness hot drinks over forecast period
  • Natural likely to retain strength in health and wellness hot drinks over forecast period
  • Cardiovascular health expected to see increased interest, supported by concerns over rising rates of obesity and heart disease
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • “Good source of” claims grow in 2022 due to rising consumer awareness
  • 2022 sees natural in the lead in health and wellness soft drinks
  • Probiotic rises in significance in soft drinks in 2022
PROSPECTS AND OPPORTUNITIES
  • Low fat and low sugar to continue gaining popularity within soft drinks
  • Legislation to also play a part in boosting interest in low fat and low sugar soft drinks
  • Energy boosting has potential within health and wellness soft drinks due to busier lifestyles in Germany
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Fruit snacks and snack bars find room for growth in a dynamic market
  • Further growth for vegan snacks in 2022 as consumers continue to review their dietary preferences and lifestyles
  • Bone and joint health receives a boost due to increased sales of nuts in 2022
PROSPECTS AND OPPORTUNITIES
  • High protein savoury snacks still offers potential for expansion
  • Local consumers set to continue reviewing their meat and dairy intake, supporting demand for vegan and plant-based snacks
  • Changing dietary habits and awareness of intolerance to certain ingredients set to prove positive within hypoallergenic snacks
CATEGORY DATA
  • Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High protein dairy products and alternatives continue to gain popularity in Germany
  • Lactose free leads health and wellness dairy products and alternatives in 2022
  • Keto claim supported by interest in plant-based dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
  • Gut health concerns and acknowledgement to support further growth of probiotic dairy products and alternatives
  • Vegan offers further promise within health and wellness dairy products and alternatives
  • Weight management expected to benefit from rising health concerns
CATEGORY DATA
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health concerns lead the way in cooking ingredients and meals
  • Vegetarian leads health and wellness cooking ingredients and meals due to wide consumer base
  • Desire for a strong metabolism leads probiotic to record rising sales within health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
  • Health and sustainability claims to be key for category development
  • No allergens likely to show most promise in health and wellness cooking ingredients and meals during the forecast period
  • No salt set to rise over the forecast period
CATEGORY DATA
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heightened health concerns drive demand for breakfast cereals with no or low sugar content
  • Gluten free leads health and wellness staple foods in 2022
  • Brain health and memory records value increase within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
  • High protein and keto pasta offer further development potential over forecast period
  • Vegan and plant-based staple foods offer further development potential in Germany
  • Digestive health set to grow due to greater awareness of gut health and immune system
CATEGORY DATA
  • Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027