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Oral Care in Belgium

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    Report

  • 22 Pages
  • April 2024
  • Region: Belgium
  • Euromonitor International
  • ID: 1345905
The maturity of oral care in Belgium had a negative impact, with volume sales declining over the review period. Many consumers remained increasingly price-sensitive and cautious with their spending in 2023, further dampening retail volume sales. Demand for affordable oral care products remained strong with private label retaining a stronghold. Equally, some consumers proved keen to buy premium products, especially in key categories such as toothpaste and manual toothbrushes.

The Oral Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ORAL CARE IN BELGIUMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Oral care faces constraints as volume sales decline
  • Oral hygiene awareness and wider retail availability boosts sales of niche products
  • Brands positioned for therapeutic use gain share
PROSPECTS AND OPPORTUNITIES
  • Price stabilisation to boost demand for oral care
  • Therapeutic products to keep gaining share
  • Mouthwashes and dental floss to witness rapid growth
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2018-2023
  • Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources