+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Oral Care in Switzerland

  • PDF Icon

    Report

  • 24 Pages
  • May 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 1345910
Overall, oral care in Switzerland posted a slight increase in retail volume sales and a moderate rise in retail current value sales in 2024. The category’s performance was boosted by Swiss consumers’ desire to maintain good oral health. This desire gains importance since dentists’ bills are very high in Switzerland. As a result, Swiss consumers maintained the regular use of oral care products to ensure oral health and lower the frequency of their visits to the dentist.

The Oral Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • High awareness of the benefits of oral health stimulate retail volume and value growth
  • Colgate benefits from innovation to cater to an increasingly demanding consumer base
  • Wide choice and convenience support supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Convenience and efficacy to boost use of electric toothbrushes
  • Key demographic trend to inform demand and positioning
  • Sustainability to drive innovation
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2019-2024
  • Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
  • Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN SWITZERLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources