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Breakfast Cereals in China

  • ID: 1449084
  • Report
  • Region: China
  • 25 pages
  • Euromonitor International
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According to the Chinese Dietary Guidelines published by the National Health and Family Planning Commission of the People’s Republic of China, Chinese people are recommended to have a nutritious and balanced breakfast containing high levels of protein and lots of fibre and vitamins. This concept, together with the boom in internet retailing, has made granola and muesli a wise option for Chinese people to get all the nutrition they need for breakfast.

The publisher's Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BREAKFAST CEREALS IN CHINA

Headlines
Prospects
Granola and Muesli Are Seeing Increased Popularity
Different Flavours Catering To Chinese Consumers and Particularly To Females Are Explored
Low-sugar Cereals Are Embraced With the Spotlight on Health
Competitive Landscape
Guilin Sea Mild Gains Momentum and Initiates Ipo
Yihai Kerry Kellogg Foods Outperforms Nestlé in the Rte Domain
Segmentation Is Strengthened in the Chinese Cereal Landscape
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Executive Summary
Packaged Food Grows Steadily Mainly Thanks To Convenience, Premiumisation and Health Trends
Packaged Food Posts Steady Current Value Growth in 2018, With the Young Generation Being Particularly Targeted
Leading Players Consolidate Their Positions While Other Players Shine in Niches
Internet Retailing and Convenience Stores Continue To Gain Share
Packaged Food Is Set for Steady Current Value Growth
Foodservice
Sales To Foodservice
Rising Health-awareness Underpins Sales of Healthy Food in Foodservice
Foodservice-customised Packaged Food Is on the Rise
Foodservice Is More Concentrated Than Retail
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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