Breakfast Cereals in the Philippines

Sales in breakfast cereals are normalising in 2022, following the boost seen in sales during the time of the COVID-19 pandemic.

The Breakfast Cereals in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sales normalise following spikes seen during the era of pandemic lockdowns
Children’s breakfast cereals remain relevant, thanks to ongoing innovation from leading Koko Krunch brand
New product launches and limited-edition variants keep breakfast cereals interesting

PROSPECTS AND OPPORTUNITIES

Breakfast cereals set to continually benefit from healthy living trends and consumer desire for convenience
Quaker drives popularity of hot cereals, set to continue through the forecast period
A rosy outlook for breakfast cereals will not come without challenges

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

STAPLE FOODS IN THE PHILIPPINES

EXECUTIVE SUMMARY