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Baked Goods in France

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    Report

  • 24 Pages
  • November 2025
  • Region: France
  • Euromonitor International
  • ID: 1449090
Baked goods is seeing growth driven by bread, with packaged bread benefiting from the growing demand for convenience amongst busy French consumers. Meanwhile, the high price of chocolate has undermined demand in pastries, particularly in the key area of pain au chocolat, with many consumers turning to more affordably indulgent options, such as brioche.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • High cocoa prices impact costs, prices and demand for many popular pastries
INDUSTRY PERFORMANCE
  • Rise in chocolate prices dampens demand in pastries
  • Bread sees strongest performance, with packaged products benefiting from demand for convenience
WHAT’S NEXT?
  • Chocolate prices to fall, but concerns about butter prices and milk supply
  • Rising influence of health and wellness trend
  • Expanding range of packaged cakes
COMPETITIVE LANDSCAPE
  • Barilla is the leading player, but artisanal products continue to dominate
  • Brioche manufacturer performing well
CHANNELS
  • Bakeries remains the dominant channel
  • Strong growth in online sales of packaged baked goods
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN FRANCE
EXECUTIVE SUMMARY
  • Stabilising prices boost demand but soften current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growing influence of health and wellness trend
  • Increasing emphasis on natural products and sustainability
WHAT’S MEXT?
  • Health consciousness and innovation to influence category development
  • Rise in environmental concerns
  • Growing interest in international culinary traditions amongst younger consumers
COMPETITIVE LANDSCAPE
  • Retailers hold leading positions
  • Shift in meat consumption
CHANNELS
  • Bakeries underpin strength of food/drink/tobacco specialists
  • Shifts in competitive landscape of retailing
  • Continued e-commerce growth
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources