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Baked Goods in Latvia

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    Report

  • 21 Pages
  • November 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 1449098
Baked goods in Latvia remains largely stagnant in 2025, with bread showing limited growth and niche innovations only partially helping. Unpackaged pastries are the main growth driver, supported by in-store bakery sections in major retailers. Supermarkets dominate distribution, while e-commerce grows slowly as consumers continue to prioritise freshness and daily store visits.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Highly saturated market with limited growth potential
INDUSTRY PERFORMANCE
  • Baked goods continues to face significant challenges
  • Indulgence trend supports growth of unpackaged pastries
WHAT’S NEXT?
  • Baked goods show limited growth prospects
  • Rising interest in healthier baked goods
COMPETITIVE LANDSCAPE
  • Latvijas Maiznieks maintains its lead in 2025
  • Private label increasingly appeals to budget-conscious consumers
CHANNELS
  • Supermarkets lead, offering a wide selection of both packaged and artisanal baked goods
  • E-commerce grows, but physical stores retain an advantage
  • Discounters most dynamic
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN LATVIA
EXECUTIVE SUMMARY
  • Limited expansion but steady demand for core products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Impact of a cold summer
  • Price is key
  • Consumers seek products that offer both taste and freshness
WHAT’S NEXT?
  • Mature market with little room for growth
  • Private label expansion
  • Better future for barbecue-related products
COMPETITIVE LANDSCAPE
  • Forevers leads a highly fragmented market
  • Nord-Exim benefits from the rising demand for affordable and quick meal options
  • Rapid growth of private label
CHANNELS
  • Leading convenience stores offer a broad selection of products
  • Discounters appeal amid ongoing economic uncertainty
  • E-commerce continues to expand in 2025
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources