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Baked Goods in Germany

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    Report

  • 23 Pages
  • January 2025
  • Region: Germany
  • Euromonitor International
  • ID: 1449091
In 2024, high ingredient and energy prices have continued to pose significant challenges to baked goods in Germany. Producers remain under pressure due to elevated costs of essential ingredients such as flour, sugar, butter, and eggs. Factors such as climate change, the spillover effects of wars, and volatile agricultural yields have kept prices unstable, directly impacting profit margins.

The Baked Goods in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • High level of production costs leads to elevated retail prices of baked goods
  • Sustainability and new ingredients help players to stand out
  • Private label and in-store bakeries offer competition to artisanal players
PROSPECTS AND OPPORTUNITIES
  • German market may become more diverse in line with modern society
  • Sustainability and health trends to support each other
  • Costs and prices will remain elevated over forecast period
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2019-2024
  • Table 2 Sales of Baked Goods by Category: Value 2019-2024
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2019-2024
  • Table 5 Sales of Pastries by Type: % Value 2019-2024
  • Table 6 NBO Company Shares of Baked Goods: % Value 2020-2024
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2021-2024
  • Table 8 Distribution of Baked Goods by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2024-2029
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
STAPLE FOODS IN GERMANY
EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 14 Sales of Staple Foods by Category: Value 2019-2024
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2019-2024
  • Table 20 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources