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Baked Goods in Poland

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    Report

  • 23 Pages
  • November 2025
  • Region: Poland
  • Euromonitor International
  • ID: 1449104
Value sales of baked goods in Poland increased in 2025, supported by a mix of inflationary price rises, enduring consumption habits and the expanding appeal of convenient formats. Poland remains one of Europe’s leading wheat producers, and baked products continue to occupy a central place in local diets, both for their cultural significance and daily practicality.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Inflation, tradition and convenience shape another year of solid performance
INDUSTRY PERFORMANCE
  • Bread and pastries remain cultural mainstays amid rising prices
  • Frozen baked goods accelerate on convenience and private label strength
WHAT’S NEXT?
  • Everyday staples remain resilient as habits evolve toward variety and convenience
  • Health and wellness positioning strengthens through whole grains and natural recipes
  • Premiumisation through artisanal and specialty products continues to gather pace
COMPETITIVE LANDSCAPE
  • Artisanal producers lead the market as consumers prioritise freshness and tradition
  • Dijo Baking gains traction through convenient, affordable and versatile formats
CHANNELS
  • Discounters maintain leadership through affordability and breadth of offer
  • Convenience stores thrive on proximity and impulse-driven bakery purchases
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN POLAND
EXECUTIVE SUMMARY
  • Affordability, private label expansion and health awareness drive category growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Plant-based and sustainable diets gain momentum among younger consumers
  • Clean labels and natural positioning shape product development
WHAT’S NEXT?
  • Everyday staples sustain future growth amid mature consumption patterns
  • Private label continues to expand through affordability and improved perception
  • Discounters and convenience stores reinforce accessibility while e-commerce evolves
COMPETITIVE LANDSCAPE
  • Artisanal baked goods strengthen appeal through quality, freshness and authenticity
  • Vivera capitalises on plant-based momentum with broad retail presence
CHANNELS
  • Discounters consolidate dominance through price leadership and trust
  • Convenience stores gain ground through proximity and flexible shopping missions
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources