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Cheese in Italy

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    Report

  • 22 Pages
  • August 2025
  • Region: Italy
  • Euromonitor International
  • ID: 1449336
In 2025, retail value sales of cheese in Italy grew by 2% in current terms, to EUR7.7 billion. This growth was driven by a multifaceted set of factors, including a resurgence in the appreciation of local traditions and evolving consumer behaviour. A key factor was a renewed interest in regional cheese specialities, particularly those with protected designation of origin (DOP) and protected geographical indication (IGP) status.

The Cheese in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hard Cheese, Processed Cheese excl Spreadable, Soft Cheese, Spreadable Cheese.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cheese market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Interest in regional cheese, especially unpackaged hard cheeses from delicatessens, drives growth
  • Nestlé Italiana sees dynamism as its Mio brand is relaunched
  • Supermarkets maintains its stable lead due to a wide product variety, including unpackaged and private label products
PROSPECTS AND OPPORTUNITIES
  • Consumers will continue to value the tradition and quality of local controlled origin unpackaged hard cheeses
  • Following health trends to meet consumers’ needs
  • In addition to health, innovation likely to focus on sustainability
CATEGORY DATA
  • Table 1 Sales of Cheese by Category: Volume 2020-2025
  • Table 2 Sales of Cheese by Category: Value 2020-2025
  • Table 3 Sales of Cheese by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cheese by Category: % Value Growth 2020-2025
  • Table 5 Sales of Spreadable Cheese by Type: % Value 2020-2025
  • Table 6 Sales of Soft Cheese by Type: % Value 2020-2025
  • Table 7 Sales of Hard Cheese by Type: % Value 2020-2025
  • Table 8 NBO Company Shares of Cheese: % Value 2021-2025
  • Table 9 LBN Brand Shares of Cheese: % Value 2022-2025
  • Table 10 Distribution of Cheese by Format: % Value 2020-2025
  • Table 11 Forecast Sales of Cheese by Category: Volume 2025-2030
  • Table 12 Forecast Sales of Cheese by Category: Value 2025-2030
  • Table 13 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 15 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 16 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 18 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 22 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources