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Baked Goods in Japan

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    Report

  • 23 Pages
  • December 2025
  • Region: Japan
  • Euromonitor International
  • ID: 1541396
Moderate current value growth for baked goods in Japan in 2025 reflected ongoing food inflation and increasing global supply uncertainties. Private labels are gaining traction not only for their affordability but also for their expanding and increasingly high-quality product ranges. Alongside this, health priorities are evolving, with the health and beauty specialist channel gaining share.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Current value growth thanks to ongoing inflation
INDUSTRY PERFORMANCE
  • Domestic wheat in demand as costs rise
  • Dessert pies and tarts benefits from high prices and indulgence trend
WHAT’S NEXT?
  • Provenance set to remain in the spotlight
  • Focus on wellbeing likely to deepen in the years ahead
  • Baked goods expansion to continue through innovation and convenience trend
COMPETITIVE LANDSCAPE
  • Innovation through indulgence and seasonal rotation
  • Private label benefits from price rises as consumers tighten their belts
CHANNELS
  • Convenience stores leads distribution as local consumers splash out on indulgent baked goods
  • Health and beauty specialists sees growth as wellness trends deepen
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN JAPANEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sharp price increases fuel category volatility in 2025
  • Convenience factor remains important to busy consumers
  • Post-pandemic interest in health and wellbeing remains high
WHAT’S NEXT?
  • Shrinking population expected to lead to volume decline
  • Current value growth will remain largely driven by high prices
  • Convenience factor will continue to shape category fortunes
COMPETITIVE LANDSCAPE
  • Yamazaki Baking retains the lead in a highly fragmented industry
  • Second-ranked player gains ground in 2025
CHANNELS
  • Supermarkets remains the leading distribution channel in Japan
  • Health and beauty specialists and e-commerce are gaining popularity
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources