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Large Cooking Appliances in Brazil

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    Report

  • 25 Pages
  • December 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1541625
Large cooking appliances in Brazil demonstrated declining sales in 2025, with both retail volume and value sales falling, to 9.1 million units and BRL10.4 billion, due to a decline in consumer confidence. The category is characterised by intense competition among global and local players, with local brands gaining ground due to their affordability and strategic supply chain management.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Large Cooking Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Large cooking appliances struggles in 2025, but is set to thrive moving forward
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Fall in consumer confidence drives decline for large cooking appliances
  • Cookers dominates, with players aiming to adapt to meet consumers’ needs
  • CHART 2 Companies Aim to Offer Affordable and More Compact Cookers to Attract Consumers
  • Affordability shapes large cooking appliances
  • CHART 3 Itatiaia Targets Functionality And Offers Reasonably-Priced Cookers
WHAT’S NEXT?
  • Economic and demographic factors set to drive growth
  • Cookers will remain dominant, but built-in hobs set to see the fastest growth
  • Affordability and innovation to shape the future landscape
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Local brands leverage affordability, and premium products focus on advanced technology
  • Global brands navigate import challenges with strategic cost excellence
  • CHART 5 Electrolux Leverages its Position as a Global Player to Better-Manage Costs
CHANNELS
  • Offline retail channels lead large cooking appliances, with regional players thriving
  • Retail e-commerce intensifies the competition and expands access to large cooking appliances
PRODUCTS
  • Multifunctionality and compact designs drive innovation in cooking solutions
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
  • CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Brazil 2025
  • CHART 14 Key Insights on Consumers in Brazil 2025
  • CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stable growth driven by brand competition and consumer awareness
  • Refrigeration appliances dominates major appliances, personal care appliances small appliances
  • Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
  • Striking a balance between attracting consumers with lower prices and maintaining quality
  • LG and Electrolux will contribute to growth through local production
  • Dishwashers set to lead growth in major appliances due to low penetration
  • Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
  • Midea and Britânia maintain their leading positions through strategic investments
  • Companies respond to the threat from the rising number of Asian brands
  • Strategic partnerships and localisation drive growth
CHANNELS
  • Offline retailers remain dominant despite retail e-commerce growth
  • E-commerce platforms drive sales in remote regions
PRODUCTS
  • Price-convenient innovations attract mainstream consumers and bigger families
  • Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources