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Small Cooking Appliances in Brazil

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    Report

  • 25 Pages
  • December 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1541757
Small cooking appliances in Brazil experienced volume and value growth in 2025. In this year, the category was characterised by the entry of Asian brands and the response of local brands, which drove up sales. The median disposable income per household in Brazil rose in 2025, helping to drive growth. Coffee machines was a significant contributor to sales and growth. The trend of multifunctionality and compact design was seen, with brands like Oster gaining share through innovative products.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Small Cooking Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Small cooking appliances thrives as local players innovate, and disposable incomes rise
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Big brands react to entry of Asian brands with price adjustments
  • CHART 2 More Asian Brands Enter Small Cooking Appliances in Brazil
  • Coffee machines drives sales in small cooking appliances
  • Technical support and quality concerns shape consumer behaviour
WHAT’S NEXT?
  • Rising disposable incomes and increasing purchasing confidence expected to drive growth
  • CHART 3 Analyst Insight
  • Kettles anticipated to gain popularity beyond regional preference
  • Local brands will leverage trust and awareness to compete with imports
COMPETITIVE LANDSCAPE
  • Mondial and Britânia maintain their leading positions, despite the threat from Asian players
  • CHART 4 Betting on the Mainstream Market, Mondial Grows Strongly and Reacts to Foreign Threats
  • New entrants and product launches reshape the category dynamics
CHANNELS
  • Offline retailers hold strong while retail e-commerce spurs innovation
  • Retail e-commerce gains traction with competitive pricing
PRODUCTS
  • Oster gains share through multifunctional product innovation
  • CHART 5 Oster Gains Share Through Innovation with Multifunctional Products
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
  • CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Brazil 2025
  • CHART 14 Key Insights on Consumers in Brazil 2025
  • CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stable growth driven by brand competition and consumer awareness
  • Refrigeration appliances dominates major appliances, personal care appliances small appliances
  • Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
  • Striking a balance between attracting consumers with lower prices and maintaining quality
  • LG and Electrolux will contribute to growth through local production
  • Dishwashers set to lead growth in major appliances due to low penetration
  • Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
  • Midea and Britânia maintain their leading positions through strategic investments
  • Companies respond to the threat from the rising number of Asian brands
  • Strategic partnerships and localisation drive growth
CHANNELS
  • Offline retailers remain dominant despite retail e-commerce growth
  • E-commerce platforms drive sales in remote regions
PRODUCTS
  • Price-convenient innovations attract mainstream consumers and bigger families
  • Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources