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Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

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    Report

  • 22 Pages
  • September 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 1572781
Estonia experienced a significant uptick in paediatric respiratory illnesses in early 2025, with influenza cases jumping 39% in the first weeks of January and affecting all age groups - children 0-7 being among the hardest hit. As a result, the cough, cold and allergy market is on a steady upswing in the year, with consumers increasingly favouring multi-symptom combination remedies.

The Cough, Cold and Allergy (Hay Fever) Remedies in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Uptick in paediatric respiratory illnesses drives growth in 2025
  • McNeil leads with its dual-action Sudafed brand
  • Pharmacies benefit from many higher-value SKUs being pharmacy-only
PROSPECTS AND OPPORTUNITIES
  • Late-peaking 2024-25 respiratory illness season ensures stong start to the forecast period
  • Online pharmacies offer real-time stock visibility, price comparison, and delivery to rural areas
  • Market increasingly digital, regulation-driven, and aligned with sustainable packaging practices
CATEGORY DATA
  • Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources