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Pre-Paid Cards in Thailand

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    Report

  • 28 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 1572974
Pre-paid cards saw positive growth in Thailand in 2025, in both transaction value terms and in numbers of cards in circulation. This was driven by open loop cards which outpaced closed loop options and was supported by seamless integration of open loop cards within popular mobile wallets.

This Pre-Paid Card Transactions in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pre-Paid Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Pre-paid cards enjoy positive growth, driven by integration of open loop cards into mobile wallets
INDUSTRY PERFORMANCE
  • Rabbit LINE Pay (LINE Pay) provides a good example of a rising star in pre-paid cards
  • Transactions rise across both open loop and closed loop pre-paid cards
WHAT’S NEXT?
  • Pre-paid card transactions will continue to rise across both open and closed loop cards
  • Integration with e-wallet ecosystems will reshape pre-paid card usage over the forecast period
  • Product innovation in pre-paid cards will be balanced by regulation and fraud controls
COMPETITIVE LANDSCAPE
  • Major Cineplex benefits from cinema estate, while BTS leverages its transit footprint
  • Cineplex and BTS also maintain issuer leadership
CATEGORY DATA
  • Table 1 Pre-paid Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Pre-paid Cards Transactions 2020-2025
  • Table 3 Pre-paid Cards in Circulation: % Growth 2020-2025
  • Table 4 Pre-paid Cards Transactions: % Growth 2020-2025
  • Table 5 Closed Loop Pre-paid Cards Transactions 2020-2025
  • Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
  • Table 7 Open Loop Pre-paid Cards Transactions 2020-2025
  • Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
  • Table 9 Pre-paid Cards: Number of Cards by Issuer 2020-2024
  • Table 10 Pre-paid Cards: Number of Cards by Operator 2020-2024
  • Table 11 Pre-paid Cards Transaction Value by Issuer 2020-2024
  • Table 12 Pre-paid Cards Transaction Value by Operator 2020-2024
  • Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
  • Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
  • Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
  • Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
  • Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
  • Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
  • Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
  • Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
  • Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
  • Table 22 Forecast Pre-paid Cards Transactions 2025-2030
  • Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
  • Table 24 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
  • Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
  • Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
  • Table 27 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
  • Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN THAILAND
EXECUTIVE SUMMARY
  • Financial cards and payments enter a phase of strategic transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Cards in circulation show small positive growth, supported by issuer-led digital initiatives
  • Expansion of multi-functional digital cards continues
  • Integration of mobile and proximity payments in Thai consumers’ everyday life
WHAT’S NEXT?
  • Cards in circulation will continue to rise in line with digitisation
  • Established issuers will expand co-branded and multi-functional cards
  • Convergence of cards, wallets, and mobile platforms will drive higher transaction frequency
COMPETITIVE LANDSCAPE
  • Kasikorn Bank, Bank of Ayudhya, and Krungthai Card Public leverage digital ecosystems and strategic partnerships
  • Bank of Ayudhya (Krungsri) and Kasikorn Bank (KBank) benefit from agility in digital innovation
  • Emerging fintech operator Rabbit LINE Pay (LINE Pay) as a rising star
MARKET INDICATORS
  • Table 29 Number of POS Terminals: Units 2020-2025
  • Table 30 Number of ATMs: Units 2020-2025
  • Table 31 Value Lost to Fraud 2020-2025
  • Table 32 Card Expenditure by Location 2025
  • Table 33 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 34 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 35 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 36 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 37 Financial Cards Transactions by Category: Value 2020-2025
  • Table 38 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 39 Consumer Payments by Category: Value 2020-2025
  • Table 40 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 41 M-Commerce by Category: Value 2020-2025
  • Table 42 M-Commerce by Category: % Value Growth 2020-2025
  • Table 43 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 44 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 45 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 48 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 49 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 50 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 51 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 52 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 53 Forecast M-Commerce by Category: Value 2025-2030
  • Table 54 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources