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Dietary Supplements in Estonia

  • ID: 1573073
  • Report
  • October 2019
  • Region: Estonia
  • 20 pages
  • Euromonitor International
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Similar to vitamins, the category of dietary supplements is driven mainly by the health and wellness trend. More people use dietary supplements not only to support their nutrition with microelements, but also to prevent illness.

The author's Dietary Supplements in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Dietary Supplements in Estonia

List of Contents and Tables
Headlines
Prospects
Growth Remains Solid Thanks To Increasingly Health-conscious Estonians
Widening Product Access Encourages A Stronger Consumer Base
Establishing A Regular Presence With A Strong Brand Will Be Key
Competitive Landscape
Orkla Leads, Anchored in the Chemists/pharmacies Channel
Private Label Is Finding Its Consumer Base Thanks To Distribution Advantage
A Raft of New Launches Caters To Everyone
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Estonians' Interest in Consumer Health Increases
Price-competition Strengthens, While Consumers' Rising Health Knowledge Benefits Smaller Categories
Competitive Landscape Trends in 2019 Are Consumer-fuelled
Channels for Non-otc Products Are the More Dynamic
A More Moderate Performance Is Predicted As Maturity Sets in
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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