Dietary Supplements In An Age Of Personalized Nutrition Global Market Report 2025

Dietary supplements in an age of personalized nutrition refer to the advancing method of creating and providing vitamins, minerals, and other health-enhancing substances tailored to an individual’s genetic makeup, medical conditions, daily habits, and specific nutrient gaps. The primary objective is to enhance health outcomes by moving beyond generic, one-size-fits-all approaches toward more accurate and personalized nutritional interventions.

The main product types in the dietary supplements in an age of personalized nutrition include vitamins, minerals, amino acids, herbal and botanical products, and other categories. Vitamins are essential organic substances required in small quantities for proper bodily functions. The supporting technologies comprise mobile apps, wearable gadgets, and health tracking software, with supplements offered in different forms such as capsules, powders, liquids, soft gels, and more. These products are applied across various areas including general wellness, athletic nutrition, immune health, skincare, and others, targeting user groups such as children, adults, and older individuals.

Diabetes care refers to the comprehensive management and treatment of diabetes mellitus, a chronic condition marked by elevated blood sugar levels. It includes a variety of medical, lifestyle, and technological interventions aimed at keeping blood glucose within a target range and preventing complications.

The primary product types in diabetes care include glucose monitoring devices, insulin pumps, and other related products. Glucose monitoring devices are medical tools designed to measure and track blood glucose levels, primarily for individuals with diabetes. The different types of diabetes include type 1 diabetes, type 2 diabetes, and other forms, with these products being used by various end users, including hospitals and clinics, home care settings, ambulatory care centers, and others.

The diabetes care market research report is one of a series of new reports that provides diabetes care market statistics, including the diabetes care industry's global market size, regional shares, competitors with the diabetes care market share, detailed diabetes care market segments, market trends and opportunities, and any further data you may need to thrive in the diabetes care market. This diabetes care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The diabetes care market size has grown strongly in recent years. It will grow from $26.79 billion in 2024 to $29.25 billion in 2025 at a compound annual growth rate (CAGR) of 9.2%. The growth during the historic period can be attributed to rising obesity rates, increased demand for continuous monitoring devices, growing investment in diabetes research and development, and a rising demand for personalized diabetes care.

The diabetes care market size is expected to see strong growth in the next few years. It will grow to $41.21 billion in 2029 at a compound annual growth rate (CAGR) of 8.9%. Growth during the forecast period is expected to be driven by the increasing prevalence of diabetes, an expanding geriatric population, heightened awareness of diabetes management, and improved healthcare access in developing regions. Key trends anticipated in the forecast period include technological advancements in diabetes monitoring, the integration of artificial intelligence (AI) in diabetes care, improvements in insulin delivery systems, and the development of smart insulin devices.

The dietary supplements in an age of personalized nutrition market research report is one of a series of new reports that provides dietary supplements in an age of personalized nutrition market statistics, including dietary supplements in an age of personalized nutrition industry global market size, regional shares, competitors with a dietary supplements in an age of personalized nutrition market share, detailed dietary supplements in an age of personalized nutrition market segments, market trends and opportunities, and any further data you may need to thrive in the dietary supplements in an age of personalized nutrition industry. This dietary supplements in an age of personalized nutrition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The dietary supplements in an age of personalized nutrition market size has grown rapidly in recent years. It will grow from $88.53 billion in 2024 to $98.36 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth during the historic period can be credited to greater awareness of health and wellness, an increase in self-care and preventive healthcare practices, the expansion of the organic and natural products sector, wider accessibility of dietary supplements, an emphasis on functional foods and beverages, and enhanced knowledge of nutrition and genetics.

The dietary supplements in an age of personalized nutrition market size is expected to see rapid growth in the next few years. It will grow to $148.36 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to rising health consciousness, an uptick in chronic lifestyle-related illnesses, expanding use of wearable health technologies, growing demand for personalized medical care, an aging demographic, and heightened consumer focus on preventive health measures. Key trends expected during this period include the use of artificial intelligence for customized recommendations, genetic testing to determine nutritional requirements, machine learning for advanced data analysis, smart supplements with real-time monitoring capabilities, supplementation guided by biofeedback, and the application of blockchain technology for ensuring product traceability and authenticity.

The increasing prevalence of chronic diseases is anticipated to drive the growth of the dietary supplements in an age of personalized nutrition market in the coming years. Chronic diseases are long-lasting medical conditions that typically develop gradually and require continuous care. These include ailments such as diabetes, cardiovascular disease, high blood pressure, arthritis, chronic respiratory illnesses, cancer, and obesity. The rise in chronic conditions is largely linked to lifestyle factors, particularly unhealthy diets and insufficient physical activity, which lead to persistent health complications. Personalized dietary supplements aid in managing chronic diseases by providing customized nutrient formulations aligned with individual health needs. These supplements help correct specific nutritional gaps and support targeted health improvements, ultimately enhancing well-being and mitigating disease-related risks. For example, in June 2024, data from the National Health Service (NHS), the UK’s government-run healthcare organization, showed that pre-diabetes cases in England rose by 549,000 (18%), from 3,065,825 in 2022 to 3,615,330 in 2023. Among individuals under 40, cases surged by 25%, increasing from 173,166 to 216,440. Thus, the rising incidence of chronic diseases is significantly contributing to the expansion of the personalized nutrition dietary supplements market.

Leading companies in the dietary supplements in an age of personalized nutrition market are concentrating on innovative developments, such as customized vitamin assessments, to offer consumers tailored health solutions that meet individual nutritional requirements, enhance wellness outcomes, and support proactive health management. A customized vitamin assessment involves a personalized analysis of an individual's unique nutritional needs, lifestyle factors, and health objectives to recommend the most appropriate vitamin and supplement plan. For example, in November 2024, Persona Nutrition, a U.S.-based personalized nutrition provider, introduced a white label service designed to help brands deliver customized supplement solutions, strengthen customer engagement, and optimize subscription management. This cutting-edge offering incorporates customized vitamin assessments, enabling businesses to deliver more personalized experiences, increase customer loyalty, and scale effectively in the growing personalized nutrition market. The white label platform is highly flexible, allowing seamless customization to address a wide range of health needs by utilizing tailored vitamin assessments to generate accurate supplement recommendations and boost consumer engagement.

In November 2023, Viome Life Sciences Inc., a biotechnology and wellness company based in the United States, acquired Naring Health Inc. for an undisclosed sum. This acquisition is intended to bolster Viome Life Sciences’ personalized health solutions and reinforce its presence in the digital health and wellness sector. The move further solidifies Viome’s leadership in delivering customized healthcare solutions powered by advanced biological science. Naring Health Inc. is a U.S.-based digital health company specializing in personalized dietary supplements through data-driven nutritional approaches.

Major players in the dietary supplements in an age of personalized nutrition market are Amway Corporation, McKesson Corporation, Athletic Greens, Niagen Bioscience, ​Darwin AG, Viome Life Sciences Inc., Oshi Health Inc., ​Harbin Pharmaceutical Group Co. Ltd., DNALYSIS Biotechnology, Panaceutics Nutrition, Segterra Inc., GenoPalate Inc., Bioniq Health-Tech Solutions Ltd., Vous Vitamin LLC, Nourished, NutriStyle Inc., Vitable, Quantbiome Inc., Elo Health, and Cuure.

North America was the largest region in the dietary supplements in an age of personalized nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in dietary supplements in an age of personalized nutrition report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the dietary supplements in an age of personalized nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The dietary supplements in an age of personalized nutrition market consist of revenues earned by entities by providing services such as personalized health assessments, customized supplement formulation, subscription-based supplement delivery, digital health tracking, and personalized diet and lifestyle recommendations. The market value includes the value of related goods sold by the service provider or included within the service offering. The dietary supplements in an age of personalized nutrition market also include sales of probiotics, omega fatty acids, enzymes, collagen supplements, and other tailored nutritional products designed to meet individual health needs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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