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Spirits in Serbia

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    Report

  • 23 Pages
  • July 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 1573188
Volume sales growth in spirits in Serbia in 2024 was largely thanks to local consumers’ established alcohol consumption habits. Additionally, the rise in tourism has contributed to modest growth, as visitors often enjoy local beverages, including spirits.

The Spirits in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Spirits sees volume sales rise in Serbia in 2024
  • Swisslion leads overall
  • Supermarkets remains favoured channel
PROSPECTS AND OPPORTUNITIES
  • Further growth anticipated for spirits in Serbia
  • Consumer cost-consciousness to remain prominent
  • Increased investment in innovation
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2024
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 2 Sales of Spirits by Category: Total Value 2019-2024
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN SERBIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources