Direct selling has had a difficult pandemic, with sales declining from 2020 through 2022. Many direct selling companies suffered losses when the pandemic hit the Philippines as sales agents were not able to go out and sell face to face. Even with the rising prevalence of e-commerce in the country, personal interaction and relationship-building remain vital to the success of selling agents, with consumers less quick to build trust online.
The analyst's Direct Selling in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Direct Selling in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Direct Selling market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
DIRECT SELLING IN THE PHILIPPINESKEY DATA FINDINGS
2022 DEVELOPMENTS
- Decline in direct selling continues in the face of competition from e-commerce
- Leading player Avon pushing its sustainability credentials
- Success of companies in the pandemic dependent on product offerings, with health products doing better than beauty
- Slow growth expected over the forecast period
- Direct selling leaders will increasingly utilise e-commerce
- Recovery expected despite continuation of unauthorised selling problems
- CHANNEL DATA
- Table 1 Direct Selling by Product: Value 2017-2022
- Table 2 Direct Selling by Product: % Value Growth 2017-2022
- Table 3 Direct Selling GBO Company Shares: % Value 2018-2022
- Table 4 Direct Selling GBN Brand Shares: % Value 2019-2022
- Table 5 Direct Selling Forecasts by Product: Value 2022-2027
- Table 6 Direct Selling Forecasts by Product: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Retail in 2022: The big picture
- E-commerce continues gaining share
- Buy now, pay later making a deeper mark
- What’s next for retail?
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2022
- Seasonality
- Christmas Shopping
- Back to School
- Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 9 Sales in Retail Offline by Channel: Value 2017-2022
- Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 11 Retail Offline Outlets by Channel: Units 2017-2022
- Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 13 Sales in Retail E-Commerce by Product: Value 2017-2022
- Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 17 Sales in Grocery Retailers by Channel: Value 2017-2022
- Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 19 Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 23 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
- Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 25 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 27 Retail GBO Company Shares: % Value 2018-2022
- Table 28 Retail GBN Brand Shares: % Value 2019-2022
- Table 29 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 30 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 31 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 32 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 33 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 34 Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 35 Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 36 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 42 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 44 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
- Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
- Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
- Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
- Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
- Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
- Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 2 Research Sources
