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Home Laundry Appliances in South Korea

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    Report

  • 25 Pages
  • February 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 1576461
The home laundry appliances market in South Korea is characterised by a shift towards premiumisation, driven by technological advancements and government policies. In 2025, the total retail volume was 3 million units, representing a 4% decline. Despite this, the market is expected to grow over the next five years, driven by the integration of AI technology and changing consumer preferences.

This Home Laundry Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Laundry Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • AI integration and premiumisation drive future market growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Samsung drives premiumisation with AI-powered laundry solutions
  • Samsung turns eco incentives into market momentum
  • CHART 2 Samsung Capitalises on Government Rebates with Additional 10% Discount
  • Space-saving laundry solutions with smart convenience
  • CHART 3 Samsung's 2025 Bespoke AI Laundry Set Blends Large Capacity with Modular Space-Saving
WHAT’S NEXT?
  • From smart product to smart home ecosystem
  • Increasing number of single-person households and smaller urban homes
  • Subscription-based services to influence consumer behaviour
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain lead positions through AI innovation
  • Price-sensitive consumers fuel growth of emerging players
  • CHART 4 Roborick Zeo One Cleans and Dries Laundry with Innovative Technology
CHANNELS
  • Appliances and electronics speciality stores lead sales
  • Retail e-commerce drives growth for new brands
  • CHART 5 Analyst Insight
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Samsung Launches Infinite AI Combo, All-In-One Washer-Dryer with a Smart Home Hub
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 LG Electronics Launches AI-Powered Whisen Air Conditioner with Radar Sensor
  • CHART 11 LG Electronics to Launch Built-In and Dual-Steam Robot Vacuum Cleaner
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in South Korea 2025
  • CHART 14 Key Insights on Consumers in South Korea 2025
  • CHART 15 Consumer Landscape in South Korea 2025
CONSUMER APPLIANCES IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Smart technologies and premiumisation lead market transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • AI technology transforms appliances into proactive home management assistants
  • Samsung boosts sales with multi-functional appliances
  • Premium appliances blend luxury with cutting-edge technology
WHAT’S NEXT?
  • AI at the centre of smart home ecosystem
  • Appliance-as-a-service creates new revenue streams
  • Urban living drives demand for customisable high-end appliances
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain dominance through innovation
  • Robot vacuum surge fuels competition beyond South Korea’s leaders
  • Navien magic enters market with ambitious expansion plan
CHANNELS
  • Influencers drive e-commerce growth in small appliances
  • Appliances and electronics specialists maintain strong offline presence
  • Social commerce emerges as a powerful e-commerce driver
PRODUCTS
  • AI Technology from LG Electronics reduces houshold burdens and enhances convenience
  • Premium robot vacuums integrate seamlessly into home interiors
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources