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Debit Cards in Greece

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    Report

  • 24 Pages
  • November 2021
  • Region: Greece
  • Euromonitor International
  • ID: 1595591
Debit cards continue to grow dynamically in 2021 and further establish themselves as the dominant card payment scheme in Greece. The pandemic has further contributed to this, as the fear of using cash notes has boosted contactless debit transactions. In fact, despite Greece historically being a cash-dominated culture, the ratio of ATM withdrawals against point-of-sale transactions for debit cards has changed in favour of point-of-sale in 2021.

The publisher's Debit Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Debit Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rise of contactless and online transactions as pandemic boosts debit card use
  • Four systemic banks dominate the competitive landscape with no significant changes – for the moment
  • Amidst the re-start of economy, commercial debit cards show some growth

PROSPECTS AND OPPORTUNITIES
  • Contactless, constantly smaller ticket transactions and e-commerce to keep driving growth for debit cards
  • Bank-issued cards have little room for further expansion, yet growth may come from emerging disruptors and fintech companies
  • Full implementation of 3D Secure Authentication to enhance card transactions

CATEGORY DATA
  • Table 1 Debit Cards: Number of Cards in Circulation 2016-2021
  • Table 2 Debit Cards Transactions 2016-2021
  • Table 3 Debit Cards in Circulation: % Growth 2016-2021
  • Table 4 Debit Cards Transactions: % Growth 2016-2021
  • Table 5 Debit Cards: Number of Cards by Issuer 2016-2020
  • Table 6 Debit Cards: Number of Cards by Operator 2016-2020
  • Table 7 Debit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 8 Debit Cards Payment Transaction Value by Operator 2016-2020
  • Table 9 Forecast Debit Cards: Number of Cards in Circulation 2021-2026
  • Table 10 Forecast Debit Cards Transactions 2021-2026
  • Table 11 Forecast Debit Cards in Circulation: % Growth 2021-2026
  • Table 12 Forecast Debit Cards Transactions: % Growth 2021-2026

FINANCIAL CARDS AND PAYMENTS IN GREECE
EXECUTIVE SUMMARY
  • Financial cards and payments in 2021: The big picture
  • 2021 key trends
  • Lockdowns and impact on tourism take toll on commercial cards
  • Digital wallets and web/mobile banking on the up
  • Fairly stable competitive landscape – for the moment
  • What next for financial cards and payments?

MARKET INDICATORS
  • Table 13 Number of POS Terminals: Units 2016-2021
  • Table 14 Number of ATMs: Units 2016-2021
  • Table 15 Value Lost to Fraud 2016-2021
  • Table 16 Card Expenditure by Location 2021
  • Table 17 Financial Cards in Circulation by Type: % Number of Cards 2016-2021
  • Table 18 Domestic versus Foreign Spend 2021

MARKET DATA
  • Table 19 Financial Cards by Category: Number of Cards in Circulation 2016-2021
  • Table 20 Financial Cards by Category: Number of Accounts 2016-2021
  • Table 21 Financial Cards Transactions by Category: Value 2016-2021
  • Table 22 Financial Cards by Category: Number of Transactions 2016-2021
  • Table 23 Consumer Payments by Category: Value 2016-2021
  • Table 24 Consumer Payments by Category: Number of Transactions 2016-2021
  • Table 25 M-Commerce by Category: Value 2016-2021
  • Table 26 M-Commerce by Category: % Value Growth 2016-2021
  • Table 27 Financial Cards: Number of Cards by Issuer 2016-2020
  • Table 28 Financial Cards: Number of Cards by Operator 2016-2020
  • Table 29 Financial Cards: Card Payment Transactions Value by Operator 2016-2020
  • Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2016-2020
  • Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2021-2026
  • Table 32 Forecast Financial Cards by Category: Number of Accounts 2021-2026
  • Table 33 Forecast Financial Cards Transactions by Category: Value 2021-2026
  • Table 34 Forecast Financial Cards by Category: Number of Transactions 2021-2026
  • Table 35 Forecast Consumer Payments by Category: Value 2021-2026
  • Table 36 Forecast Consumer Payments by Category: Number of Transactions 2021-2026
  • Table 37 Forecast M-Commerce by Category: Value 2021-2026
  • Table 38 Forecast M-Commerce by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources