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Breakfast Cereals in Bulgaria

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    Report

  • 22 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 1607205
Breakfast cereals in Bulgaria is achieving steady value and volume growth in 2025, driven by consumer demand for quick, nutritious meals. Children’s breakfast cereals leads growth in value terms due to higher unit prices and continued marketing investment. Health trends remain central, supporting launches in high-protein, reduced-sugar and organic formulations.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, innovation and convenience drive growth
INDUSTRY PERFORMANCE
  • Convenience and health benefits drive demand for breakfast cereals in 2025
  • Children’s breakfast cereals sees fastest value growth
WHAT’S NEXT?
  • Demand for nutritious, easy breakfast solutions to remain strong
  • Increased prevalence of high-protein and no-sugar variants
  • Discounters and convenience stores expand access and availability
COMPETITIVE LANDSCAPE
  • Nestlé Bulgaria continues to lead all subcategories
  • Harmonica gains visibility as organic segment expands
CHANNELS
  • Hypermarkets leads distribution in 2025
  • E-commerce gains share through product variety and convenience
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
  • Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Retail prices continue to drive value growth in staple foods
  • Rising cost of living fuels price sensitivity and private label demand
  • Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
  • Retail price regulation and euro adoption to influence future growth
  • Plant-based expansion and convenience will sustain growth momentum
  • Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
  • Bella Bulgaria maintains leadership through strong multi-category presence
  • Smaller players target niche growth segments
CHANNELS
  • Small local grocers retains leadership amid format diversification
  • E-commerce and discounters remain fastest-growing channels
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources