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Breakfast Cereals in Serbia

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    Report

  • 19 Pages
  • November 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 1607245
Demand for breakfast cereals in Serbia is being impacted by busy urban lifestyles and demand for quick, convenient morning options. Traditional breakfasts are increasingly viewed as time-consuming, prompting consumers - particularly younger professionals and millennials - to choose ready-to-eat offerings. Muesli and granola is the fastest-growing category, thanks to its perception as nutritious, high-fibre, and lower-sugar option.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heading
INDUSTRY PERFORMANCE
  • Convenience and health trends boost sales
  • Muesli and granola leads growth
WHAT’S NEXT?
  • Breakfast cereals will gain appeal amongst busy, urban consumers
  • Rising health concerns to fuel growth
  • Players to invest in affordable, visually appealing and practical packaging
COMPETITIVE LANDSCAPE
  • Fun & Fit maintains leadership
  • Vitalia Nikola leads growth through healthy focus
CHANNELS
  • Supermarket channel sees rising competition from discounters and convenience stores
  • E-commerce remains fastest growing channel
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SERBIA
EXECUTIVE SUMMARY
  • Busy lifestyles drive demand, but consumers remain price sensitive
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Increasingly busy lifestyles drive sales
  • Shift towards healthier offerings, especially in breakfast cereals
  • Consumers remain price sensitive
WHAT’S NEXT?
  • Fast-paced lifestyles to drive continued growth
  • Health and wellness trend will gain traction
  • Price sensitivity will continue to shape consumer behaviour
COMPETITIVE LANDSCAPE
  • Artisanal producers lead sales
  • Benlian leads growth having tapped into health and wellness trend
  • Private label solidifies its presence amid ongoing consumer price sensitivity
CHANNELS
  • Supermarkets strengthens lead as primary channel
  • E-commerce continues to see rapid growth
  • Discounters gain traction on back of heightened consumer price sensitivity
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources