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Breakfast Cereals in Chile

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    Report

  • 24 Pages
  • November 2025
  • Region: Chile
  • Euromonitor International
  • ID: 1607208
Breakfast cereals is seeing growth, but many budget conscious consumers are looking for more affordable options within the category. At the same time, rising consumer health awareness is supporting an increasing interest in products offering functional properties and greater nutritional value. This is influencing the innovation strategies of manufacturers, leading to the introduction of products such as high-fibre variants and fortified options.

This Breakfast Cereals in Chile report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price concerns support budget products
INDUSTRY PERFORMANCE
  • Breakfast cereals face another year of slowdown
  • Flakes sees growth driven by products aligning with health trends
WHAT’S NEXT?
  • Health trends drive moderate growth in Chile’s breakfast cereals
  • Natural, organic, and specialised cereals meet consumer demand
  • Agro-Conexión Expo fosters collaboration between farmers and suppliers
COMPETITIVE LANDSCAPE
  • Nestlé strengthens leadership through mini formats and nostalgia
  • Cola Cao builds on nostalgia with adaptive innovation
CHANNELS
  • Convenience and variety drive supermarket growth in breakfast cereals
  • Significant expansion for e-commerce
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN CHILE
EXECUTIVE SUMMARY
  • Inflation and uncertainty encourage search for value
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Responding to challenges posed during previous year
  • Ongoing uncertainty affecting consumer behaviour
WHAT’S NEXT?
  • Rise in health consciousness and environmental awareness
  • Persistent interest in private label products
  • Health and wellness and sustainability influencing demand across categories
COMPETITIVE LANDSCAPE
  • Strong demand for artisanal bread
  • Tucapel expanding strongly
CHANNELS
  • Supermarkets is the leading channel for staple foods
  • Neighbourhood bakeries remain important
  • Performance of traditional channels varies across categories
  • Ongoing expansion of e-commerce
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources