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Breakfast Cereals in Mexico

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    Report

  • 22 Pages
  • November 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 1607235
Rising price sensitivity and health concerns are providing challenges for players in breakfast cereals. Brands and retailers have been forced to compete on price to drive category sales. As a result, retail volume and value sales of breakfast cereals has weakened in 2025.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Challenging trading period for breakfast cereals
INDUSTRY PERFORMANCE
  • Lower purchasing power hampers demand for breakfast cereals
  • Indulgence and health appeal spurs growth in some categories
WHAT’S NEXT?
  • Innovation will bring higher value products to market
  • Rising demand for products made with simple, natural and nutritious ingredients
  • Private label to remain a niche in breakfast cereals
COMPETITIVE LANDSCAPE
  • Kellogg de México SA de CV leads with extensive brand portfolio
CHANNELS
  • Modern channel leads with heavy promotional focus
  • Discounters and retail e-commerce are gaining traction
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN MEXICO
EXECUTIVE SUMMARY
  • Stable performance as consumer rely more on staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic strife shapes category performance
  • Growing scrutiny of processed foods drives emphasis on more natural ingredients
WHAT’S NEXT?
  • Household dependency on staples to remain strong amid economic uncertainty
  • Expansion of modern retailers will raise visibility of staples
COMPETITIVE LANDSCAPE
  • Fragmented landscape is led by Grupo Bimbo SAB de CV
  • Toyo Suisan Kaisha Ltd is most dynamic player
CHANNELS
  • Small local grocers enjoy a prominent position
  • Modern grocery channels are gaining traction
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources