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Breakfast Cereals in Ecuador

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    Report

  • 20 Pages
  • November 2025
  • Region: Ecuador
  • Euromonitor International
  • ID: 1607213
Hot cereals drag down performance, with a significant fall in volume sales, as consumers increasingly opt for more convenient breakfast options. Private label also makes significant gains, largely due to the continuing aggressive expansion of discounter Tiendas Tuti. Over the forecast period, there will be increasing demand for breakfast cereals with a healthier positioning, as consumers look to cut down on sugar intake in particular.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Negative performance in 2025
INDUSTRY PERFORMANCE
  • Fall in volume sales, driven by decline in hot cereals
  • Other RTE cereals make highest gains
WHAT’S NEXT
  • Growth in breakfast cereals will come from affordable RTE options, as hot cereals lose momentum
  • Increasing demand for breakfast cereals with a healthier positioning
  • Increasing polarisation, with affordability and value-added benefits both driving sales
COMPETITIVE LANDSCAPE
  • PepsiCo still leads, but losing ground to private label
  • Private label makes significant gains
CHANNELS
  • Supermarkets and small local grocers continue to lead
  • Discounters see value share increase by over a fifth
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ECUADOR
EXECUTIVE SUMMARY
  • Falling retail prices sees profit margins narrow
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Flat performance in 2025
  • Consumers continue to be price sensitive
  • Discounters making significant gains
WHAT’S NEXT
  • Moderate growth over forecast period
  • Innovation key for branded players to stay ahead
  • Limited value growth for e-commerce
COMPETITIVE LANDSCAPE
  • Procesadora Nacional de Alimentos CA holds on to top spot
  • Piggis Embutidos Cia Ltda gains most value share
CHANNELS
  • Independent bakeries largest retail channel
  • Discounters gain most value share
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources