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Breakfast Cereals in Guatemala

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    Report

  • 20 Pages
  • November 2025
  • Region: Guatemala
  • Euromonitor International
  • ID: 1607220
After a weak performance in 2025, volume sales increase in 2025. However, consumers remain highly price sensitive, and players respond by offering larger pack sizes that retail at a lower price per unit. Over the forecast period, there will be increasing focus on healthier options within breakfast cereals. Packaging will be a key differentiating tool.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers remain highly price sensitive
INDUSTRY PERFORMANCE
  • Some recovery for breakfast cereals in 2025
  • Muesli and granola and other RTE cereals register highest value growth
WHAT’S NEXT?
  • Continuing growth, though rising commodity prices may dampen volume sales
  • Increasing focus on healthier offerings
  • Packaging key tool to drive sales
COMPETITIVE LANDSCAPE
  • Kellogg continues to dominate
  • Private label continues to make gains
CHANNELS
  • Small local grocers dominate, though losing value share
  • Discounters second largest channel
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN GUATEMALA
EXECUTIVE SUMMARY
  • Stable growth, supported by continuing population growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Players adapt to high price sensitivity
  • Less mature segments register higher value growth
  • Rising health consciousness influencing product development
WHAT’S NEXT?
  • Stable outlook over forecast period
  • Growing demand for healthier options
  • Increasing interest in ethnic cuisines
COMPETITIVE LANDSCAPE
  • Local players have significant foothold, though multinationals also have a presence
  • Consumers becoming more open to private label
CHANNELS
  • Small local grocers continue to dominate
  • E-commerce gains most value share
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources