Breakfast Cereals in Switzerland

  • ID: 1607250
  • Report
  • Region: Switzerland
  • 37 pages
  • Euromonitor International
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Changing lifestyles and increasing awareness of health and wellness both played a role in the modest performance of breakfast cereals in Switzerland in 2017. Manufacturers attempted to eradicate the category’s overly-processed image and reposition it as one offering healthier products. Moreover, competition in breakfast cereals was tougher than ever.

The Breakfast Cereals in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BREAKFAST CEREALS IN SWITZERLAND

List of Contents and Tables
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Nestlé Suisse SA in Packaged Food (switzerland)
  • Strategic Direction
  • Key Facts
  • Summary 1 Nestlé Suisse SA: Key Facts
  • Summary 2 Nestlé Suisse SA: Operational Indicators
  • Competitive Positioning
  • Summary 3 Nestlé Suisse SA: Competitive Position 2017
  • Unilever Schweiz GmbH in Packaged Food (switzerland)
  • Strategic Direction
  • Key Facts
  • Summary 4 Unilever Schweiz GmbH: Key Facts
  • Competitive Positioning
  • Summary 5 Unilever Schweiz GmbH: Competitive Position 2017
  • Unilever Schweiz GmbH in Packaged Food (switzerland)
  • Strategic Direction
  • Key Facts
  • Summary 6 Unilever Schweiz GmbH Food Solutions: Key Facts
  • Competitive Positioning
  • Executive Summary
  • Modest Growth Linked To Maturity and Economic Challenges
  • the Swiss Consumer Is Environmentally Conscious
  • German Discounters Continue To Challenge Swiss Duopoly
  • Internet Retailing in Packaged Food Grows Rapidly But Remains A Minor Channel
  • Sluggish Performance Expected Over the Forecast Period
  • Key Trends and Developments
  • Packaged Food Faces Economic Challenges Due To Strong Swiss Franc
  • Convenience Continues To Shape Packaged Food
  • Private Label Is A Major Force in Packaged Food
  • Ecological Awareness Drives Demand for Organic and Sustainable Products
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Penetration of Private Label by Category: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Sources
  • Summary 7 Research Sources
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