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Breakfast Cereals in Switzerland

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    Report

  • 23 Pages
  • November 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 1607250
In 2025, breakfast cereals in Switzerland recorded value growth, primarily due rising prices associated with increased production and raw material costs. Despite a decline in traditional breakfast habits, demand for cereals remained strong, largely driven by the popularity of healthier options that offer functional benefits. In response to this trend, manufacturers developed convenient and nutritious formats that emphasise health, functionality, and ease of preparation.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health and convenience drive growth in breakfast cereals during 2025
INDUSTRY PERFORMANCE
  • Breakfast cereals in Switzerland record value growth despite shifting consumption habits
  • Muesli and granola record strong growth, driven by health and convenience trends
WHAT’S NEXT?
  • Breakfast cereals is set to grow over the forecast period amid health trends and lifestyle shifts
  • Muesli and granola will drive growth as health and wellness is expected to grow in importance
  • Sustainability is expected to become a key priority for breakfast cereal manufacturers
COMPETITIVE LANDSCAPE
  • Migros Genossenschaftsbund eG retains its leadership in breakfast cereals while Ovomaltine gains share
  • Weetabix Ltd leads growth in 2025 with a health-focused positioning
CHANNELS
  • Supermarkets strengthen its dominance in breakfast cereals distribution in 2025
  • Retail e-commerce gains ground through offering a wide selection and heightened convenience
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience remains a key growth driver for staple foods in Switzerland
  • Health and wellness trends shape demand for staple foods in 2025
  • Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
WHAT’S NEXT?
  • Value sales of staple food is set to grow amid health, convenience and sustainability trends
  • Innovation in staple foods is likely to focus on health, clean labels and sustainability
  • Rising costs and external risks may put upward pressure on staple food prices in Switzerland
COMPETITIVE LANDSCAPE
  • Migros consolidates its leadership through private label, local sourcing and strategic investments
  • Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
CHANNELS
  • Supermarkets maintains its leadership in the distribution of staple foods
  • Convenience drives rapid growth for retail e-commerce in staple foods
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources