Breakfast Cereals in the Netherlands

Breakfast cereals in the Netherlands achieved solid current value growth in 2025, although volume sales remained largely stable. The category continued to face a challenging reputation around high sugar content, which has made many consumers more cautious in their purchasing decisions. Established brands such as Quaker and Kellogg’s sought to counter this by reformulating products and launching lower sugar or no added sugar variants, yet consumer scepticism persisted.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.