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Wound Care in Italy

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    Report

  • 23 Pages
  • October 2025
  • Region: Italy
  • Euromonitor International
  • ID: 1607701
In 2025, sales of wound care in Italy remained stable. Retail volume sales were marginal whilst value growth was driven mainly by price increases. Wound care remains a mature category where demand is sustained by the routine management of acute and chronic wounds. There is a low level of innovation which is limited to specific segments, such as advanced dressings based on biodegradable hydrocolloids offering environmental and clinical benefits.

The Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care achieves stability in 2025
  • Private label continues to gain traction in wound care
  • Pharmacy share is eroded in competitive retail landscape
PROSPECTS AND OPPORTUNITIES
  • Stable outlook for wound care
  • Niche segments give players scope to innovate
  • Sustainability strategies set to gain traction in wound care
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2020-2025
  • Table 2 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 4 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 5 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources