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Confectionery Packaging in China

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    Report

  • 10 Pages
  • August 2025
  • Region: China
  • Euromonitor International
  • ID: 1750888
In 2024, total confectionery packaging retail volumes in China reached 31 billion units, marking a 3% increase. Growth was driven by rising consumer demand for indulgent and premium treats, particularly during festive seasons such as Chinese New Year and Mid-Autumn Festival, when gifting confectionery holds significant cultural value. The introduction of new flavours and healthier options, including reduced sugar and organic confectionery, helped attract a broader consumer base.

This Confectionery Packaging in China report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Chocolate Confectionery, Gum, Sugar Confectionery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Confectionery Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Growing consumer preference for treats during festive seasons drives growth in confectionery packaging in China
  • Confectionery in China shifts towards mono-material PP for sustainable packaging
  • Chocolate confectionery sees 43g and 20g as the most popular pack sizes for single-serve consumption
PROSPECTS AND OPPORTUNITIES
  • Confectionery packaging volumes expected to grow, driven by innovation and changing consumer preferences
  • Gradual transition expected from flexible plastic to more eco-conscious packaging
DISCLAIMER