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Men's Grooming in Hong Kong, China

  • ID: 1830150
  • Report
  • July 2020
  • Region: China, Hong Kong
  • 26 pages
  • Euromonitor International
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Most men’s grooming categories saw volume and current value growth rates slow in 2019, with the remainder posting declines. While this was largely due to the economic uncertainty and societal disruption caused by the anti-government protests that rocked Hong Kong for much of the year, other factors also inhibited demand. For example, men’s shaving suffered as busy lifestyles and the growing desire for convenience led more consumers to migrate from manual razors to electric shavers.

The Men's Grooming in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Challenging trading conditions in 2019 inhibit demand across men’s grooming
  • Basic products offering good value for money remain most popular in 2019
  • Procter & Gamble retains overall lead in 2019 thanks to its Gillette brand
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men’s grooming
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2014-2019
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 5 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Political unrest proves hugely damaging for beauty and personal care in 2019
  • Brands from South Korea and Japan fare well in 2019 as competition intensifies
  • Robust recovery likely for beauty and personal care over the forecast period
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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