Men's Grooming in China

  • ID: 1240476
  • Report
  • Region: China
  • 19 pages
  • Euromonitor International
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Men’s grooming continued to grow in 2017, benefiting from the steady demand for men-specific beauty and personal care products, in view of the growing consumer sophistication among Chinese men. Men’s toiletries represents the lion’s share of total value sales, with men’s bath and shower taking the lead in terms of value growth in 2017, thanks to the rigid demand for such daily necessities.

The Men's Grooming in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Men's Grooming market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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MEN'S GROOMING IN CHINA

May 2018

Headlines
Prospects
Steady Demand for Men's Grooming
New Product Launches Boost Sales
Room for Development in Men's Grooming
Competitive Landscape
Procter & Gamble (guangzhou) Ltd Closes Gap With L'oréal China
L'oréal China Joins Hands With Sports To Promote Brands and Sales
Domestic Players Accelerate Their Development in Men's Grooming

Category Data
Table 1 Sales of Men's Grooming by Category: Value 2012-2017
Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Executive Summary
Skin Care Constitutes the Majority of Sales While Colour Cosmetics Is Most Dynamic
Advances in New Technology Promotes Beauty and Personal Care
Multinational Players Face Growing Competition From Domestic Ones
Relaunch of New Products With Finer Ingredients Or More Functions
Strong Forecast Growth Momentum Is Expected To Be Maintained

Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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