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Men's Grooming in China

  • ID: 1240476
  • Report
  • Region: China
  • 19 pages
  • Euromonitor International
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Urban Chinese males are becoming increasingly appearance-conscious and concerned that an unkempt, ungroomed appearance will have a detrimental impact on their chances of social, romantic and career success. Men’s grooming products are seeing dynamic growth across categories, ranging from basic personal hygiene products to skin care and cosmetics.

The Men's Grooming in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Men's Grooming in China

List of Contents and Tables
Headlines
Prospects
Growth in Men's Grooming Fuelled by Increasingly Appearance-conscious Male Consumers
Men's Grooming Products Undergoing Premiumisation
Men's Shaving Supported by Key Trends
Competitive Landscape
Manufacturers Target High-end Demand With An Enriched Men's Grooming Offer
Growing Focus on Gender-differentiated Marketing
Major Players Tailoring Marketing To Men
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2013-2018
Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Positive Performance Supported by A Range of Factors
New Hi-tech Retailing Enhances Emphasis on Experience
Competition Intensifying in Beauty and Personal Care
Technology Breakthroughs Contribute To Improved Efficacy of Upgraded Products
Significant Growth Is Anticipated Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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