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Childrenswear in China

  • ID: 1842834
  • Report
  • February 2020
  • Region: China
  • 4 pages
  • Euromonitor International
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Childrenswear outperformed womenswear and menswear in 2019 with it recording double-digit growth, which is mainly attributable to the increase in per capita spending on childrenswear rather than a growing customer base. With China’s birth rate continuing to decline in 2019 the population aged 0-14 years also fell. Nevertheless, the new generation of parents is showing a greater willingness to spend on their children, with many consumers willing to pay a premium for good quality and safe brands.

The Childrenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Childrenswear in China

About the Publisher
March 2020

List of Contents and Tables

Headlines

Prospects
Parents show greater willingness to spend on their children than on themselves
Baby and toddler wear leads the growth in childrenswear
Childrenswear under more stringent supervision in China

Competitive Landscape
Sportswear brands the engine behind the growth of childrenswear
Semir is keen to seek opportunities in the premium segment
Uniqlo continues to make gains

Category Data
Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Executive Summary
Apparel and footwear sees slower growth due to economy downturn
Domestic brands increase their share
Competition intensifies as the industry becomes more consolidated
Digitalisation and new technology further propels innovation
Apparel and footwear set for steady growth as consumers become more brand loyal

Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Appendix

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources
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