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Childrenswear in India

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    Report

  • 23 Pages
  • January 2026
  • Region: India
  • Euromonitor International
  • ID: 1923854
Childrenswear in India is experiencing significant growth, driven by rising disposable incomes and changing consumer behaviour towards premium and stylish products for children. In 2025, the market recorded a retail value of INR874 billion, representing 8% growth in current terms. To succeed in this market, brands must adopt omnichannel strategies, leveraging both offline and online channels to reach a diverse customer base.

This Childrenswear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and style drive market expansion
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Policy shift accelerates focus on local sourcing
  • CHART 2 Challenges for Indian childrenswear brands after land transport ban with Bangladesh
  • Baby and toddler wear leads childrenswear growth
  • Smaller traders face signficant supply chain disruptions
WHAT’S NEXT?
  • Parents trade up to organic and stylised clothing
  • Ominchannel strategies become essential for incumbents to compete
  • CHART 3 Analyst Insight
  • Children’s voices influence purchasing decisions
COMPETITIVE LANDSCAPE
  • Established players lead through vast retail networks
  • Direct-to-consumer brands use omnichannel to build consumer loyalty
CHANNELS
  • Preference for try-on keeps physical retail dominant
  • CHART 4 are Ones by Rare Rabbit expands retail presence with three new stores in Delhi
  • Convenience and premiumisation fuel e-commerce growth
PRODUCTS
  • Kidbea champions sustainability with eco-friendly fabrics
  • CHART 5 Kidbea sets new standards for functional sustainability in India
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
  • CHART 8 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
  • CHART 9 Analyst Insight
  • CHART 10 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in India 2025
  • CHART 13 Key Insights on Consumers in India 2025
  • CHART 14 Consumer Landscape in India 2025
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
  • Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Polarisation drives dual strategies in apparel and footwear
  • Tariffs and supply chain disruptions challenge retailers
  • Apparel maintains the highest sales, but sportswear sees the fastest growth
WHAT’S NEXT?
  • Rising incomes, digital transformation, and localisation set to contribute to growth
  • Growth in sportswear to be supported by the health and comfort trends and local production
  • Fast fashion, premiumisation, and sustainability expected to shape the future
COMPETITIVE LANDSCAPE
  • Incumbents maintain their leading positions while D2C brands reshape the dynamics
  • Innovative product launches and strategic partnerships
  • New entrants and strategic partnerships expected to impact the competitive landscape
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
  • Retail e-commerce drives growth, with this trend set to continue
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources