+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Herbal/Traditional Products in Hungary

  • ID: 1845057
  • Report
  • October 2019
  • Region: Hungary
  • 23 pages
  • Euromonitor International
1 of 2
Hungarian consumers showed a growing interest in herbal/traditional products in both OTC categories and in vitamins and dietary supplements over the review period. Hungary has a long tradition of using these products, especially in a non-commercial sense, but they continue to grow in popularity with social media and the internet helping to raise awareness about the benefits of different herbal treatments.

The author's Herbal/Traditional Products in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Herbal/traditional Products in Hungary

List of Contents and Tables
Headlines
Prospects
Greater Awareness About the Benefits of Different Herbal Ingredients Supports Growth
Regular New Product Development and Marketing Helps Sustain Interest
Insufficient Regulations on Herbal/traditional Products Impacts Sales and Marketing
Competitive Landscape
Lack of Strict Regulation Results in Widespread Competition
Players Operating in Both Standard OTC and Herbal/traditional Products Retain the Lead
Local Players on the Rise With Trusted Products and Good Value
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Sees Strong Growth Thanks To Lifestyle and Demographic Factors
Government Launches "programme for A More Competitive Hungary"
Global Giants Lead But Local Players Hold Strong Presence Thanks To Investment
Chemists/pharmacists Remains King, But Internet Retailing Offers Potential
the Signs Point Towards A Bright Future for Consumer Health Although Challenges Remain
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll