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Video Games in Turkey

  • PDF Icon

    Report

  • 25 Pages
  • July 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 1850615
In 2024, video games in Turkey experienced a slowdown in growth due to high inflation and its impact on consumer spending. However, video game software continued to expand, driven by popular new releases, the growth of subscription services, and the shift towards digital and mobile gaming. The growth of e-commerce led to greater access to video games, but also intensified price competition. Subscription services faced challenges due to currency volatility and price increases.

The Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Despite slowing growth, there is a further shift towards digital content
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Growth of video games software driven by releases and mobile engagement
  • Local games studios scale globally via e-commerce amid price competition
  • CHART 2 Royal Match Mobile Game Surpasses USD3 billion in Global User Spending
  • Increase in subscription prices impacts affordability and category growth
  • WHAT’S NEXT?
  • Video games hardware expansion set to continue outpacing software
  • Despite negative outlook, mobile games could benefit local players
  • CHART 3 Analyst Insight
  • Cloud gaming expands accessibility, reducing reliance on consoles
  • CHART 4 NIVIDIA And Turkcell’s Game + Collaboration Reduced Reliance on Static Consoles
COMPETITIVE LANDSCAPE
  • Sony price hikes challenge growth; Microsoft targets younger players
  • Spyke Games sees strong growth with investment boost
  • EQT buys Keywords Studios; DoubleU Games acquires Paxie Games
  • Nintendo and Rockstar Games plan major game releases for 2025
  • CHART 5 The Nintendo Switch 2 The Most Highly Anticipated Release of 2025
CHANNELS
  • Retail e-commerce driven by smartphone use and digital payment expansion
  • Turkcell and NVIDIA partnership promotes cloud gaming through GAME+ Zones
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2024
  • CHART 7 Analyst Insight
  • CHART 8 Dolu Yesil Oyna Releases Recycled Plastic Toys Range
  • CHART 9 Kidults Targeted Through Istanbul Comic Con
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in Turkey 2024
  • CHART 12 Key Insights on Consumers in Turkey 2024
  • CHART 13 Consumer Landscape in Turkey 2024
TOYS AND GAMES IN TURKEY
EXECUTIVE SUMMARY
  • Local inflation drives up unit prices, and influences purchasing patterns
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Traditional toys and games leads growth despite inflation in Turkey
  • Rising environmental awareness leads to more sustainable toy designs
  • Kidult trend is gaining momentum in Turkey
  • WHAT’S NEXT?
  • Toys and games set to experience solid growth over forecast period
  • Video games set to gain further ground, driven by new consoles and digital software
  • Greater interactivity with toys can provide more immersive experiences but local language apps will help expand reach
COMPETITIVE LANDSCAPE
  • Industry concentration rises as leading companies outperform regional average
  • Nezha Toys emerges with Turkish-language animated characters
  • Local and niche brands aim to stand apart from leading names
CHANNELS
  • Retail e-commerce remains leading channel, but traditional toys and games stores gain ground
  • Digital platforms leverage online deals and exclusive collaborations
  • Rise of hybrid retail models to help expand reach and manage resources
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources