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Video Games in the United Arab Emirates

  • PDF Icon

    Report

  • 25 Pages
  • June 2025
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2515335
In 2024, video games in the United Arab Emirates experienced growth, driven by demand for next-generation consoles and software. Key trends included a shift towards digital downloads and in-game purchases, along with a growing emphasis on sustainability and inclusivity, such as Arabic language support. The kidult trend also boosted sales, with adults seeking gaming for stress relief. The competitive landscape is fragmented, with the top companies holding a minority of value sales.

The Video Games in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by next-gen consoles and increasing move towards digital content
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games records strong supported by hardware, particularly static consoles
  • Video games software remains largest category, driven by digital content
  • CHART 2 Analyst Insight
  • Noon card incentivises digital gaming purchases, driving e-commerce growth
  • CHART 3 Noon and Emirates NBD Launch Co-Branded Visa Card to Boost Digital Sales in 2024
  • Roblox enhances accessibility with Arabic support, expands regional influence
  • Dubai Esports Festival highlights opportunities from adult gamers
CHART 4 DEF 2024 Highlights the Rise of Kidult Gaming Culture in the UAE
  • WHAT’S NEXT?
  • Video games software to record fastest growth over forecast period
  • FIFA, GTA releases and AR experiences set to propel video games
  • Gaming firms to benefit from mobile growth and government initiatives
COMPETITIVE LANDSCAPE
  • Sony leads due to strength in consoles, while Microsoft counts on Game Pass
  • Tamatem Games adapts global games to Arabic preferences and expands reach
  • EQT acquires Keywords Studios, strengthening game development services
  • Elden Ring and Borderlands plan game releases with enhanced features
CHANNELS
  • Despite e-commerce dominance, physical retail remains relevant
  • Gaming zones in entertainment centres attract Generation Z and millennials
  • E-commerce sales supported by online promotions and quick delivery
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 LuxAI’s QTrobot Enriches Learning for Neurodiverse Students with Interactive Play
  • CHART 7 Analyst Insight
  • CHART 8 Hamleys Play at Dubai Hills Mall Blends Retail with Entertainment to Draw Families
  • CHART 9 Real GDP Growth and Inflation 2019-2029
  • CHART 10 PEST Analysis in United Arab Emirates 2024
  • CHART 11 Key Insights on Consumers in United Arab Emirates 2024
  • CHART 12 Consumer Landscape in United Arab Emirates 2024
TOYS AND GAMES IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Growth driven by kidult trend, tech-focused toys and greater move towards digital content
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games spearheads growth within toys and games
  • QTrobot improves learning for neurodiverse children with AI companion
  • Major players focus on core brands to drive sales
  • AR-based educational toys struggle to capture attention of Generation Alpha
  • WHAT’S NEXT?
  • Strong outlook for toys and games in the local market
  • Kidult trend to drive growth, while technology will transform play
  • Hamleys Play and Lego stores enhance experience in retail but e-commerce offers further development opportunities
COMPETITIVE LANDSCAPE
  • Lego expands with flagship store as industry fragmentation increases
  • LuxAI's QTrobot secures strong position through AI-driven learning tools
  • Spin Master’s acquisition of Melissa & Doug reshapes competition
  • Lego and Mattel plan innovative toy launches during 2025
  • Funko and Hasbro target kidults with licensed nostalgic product lines
CHANNELS
  • E-commerce, flagship stores shape toy sales; smaller retailers face challenges
  • Hamleys Play and Virgin Megastore innovate with experience-based retail
  • E-commerce gains ground in toys and games via exclusive offers
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources