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Childrenswear in South Korea

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    Report

  • 24 Pages
  • January 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 1855425
Childrenswear in South Korea exhibited notable growth in 2025, driven by the premium segment and influencer-led brands. The category recorded retail sales of KRW2,630 billion, representing 4% growth from the previous year. With median disposable income per household set to further rise by 2030, the demand for premium childrenswear is likely to continue. Brands are leveraging influencer marketing, premiumisation, and exploring new distribution channels to target quality-conscious parents.

This Childrenswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising incomes and influencer brands fuel childrenswear expansion in South Korea
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Influencer-led brands drive premium sales through innovative retail
  • CHART 2 Shinsegae Gangnam Department Store’s “Influencer Market” Pop-up
  • New challenger brands reshaping childrenswear in South Korea
  • CHART 3 Launch of Covernat Kids, as Challenger Brands Look to Compete with Incumbents
  • The growing influence of the gifting trend on childrenswear
  • CHART 4 W Concept’s Childrenswear Category Grows Due to Gifting
WHAT’S NEXT?
  • How premium and junior styles are set to redefine childrenswear
  • Polarisation and circular consumption to reshape landscape
  • Aunty Power and its expanding role in South Korea
  • CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
  • Top brands consolidate share through strategic expansion, but new brands are emerging
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Performance Meets Fashion - The Rise of Recovery Shoes and Low-Profile Sneakers
  • CHART 8 Climate-Responsive Seasonless Apparel
  • CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in South Korea 2025
  • CHART 13 Key Insights on Consumers in South Korea 2025
  • CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Versatile pieces drive sales as traditional norms erode
  • Climate-responsive designs gain traction
  • Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
  • Versatility, sustainability, and agility to influence future development of apparel and footwear
  • Navigating seasonless style and shifting categories
  • Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
  • Uniqlo strengthens lead of highly fragmented competitive landscape
  • Emerging brands and collaborations drive innovation
CHANNELS
  • Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources