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Traditional Toys and Games in Italy

  • ID: 1855493
  • Report
  • August 2020
  • Region: Italy
  • 23 pages
  • Euromonitor International
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The falling birth rate and 0-14-year-old population and the earlier take up of video games by children informed a further decrease in retail current value sales in 2019. These demographic and behaviour trends hurt sales of baby and infant and pre-school, with games and puzzles and action figures and accessories supplying the highest growth rates within traditional toys and games.

The Traditional Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Headlines

Pre-COVID-19 Performance
  • Licencing Adds Value to Action Figures and Accessories and Games and Puzzles As the Traditional Consumer Base Shrinks
  • Physical Retailers Adapt Marketing Strategies and Assortments to Keep Pace with the March of E-Commerce
  • Acquisitions Strategy Helps Giochi Preziosi Close on Lego in 2019
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Traditional Toys and Games
  • Recovery and Opportunities
Category Data
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
  • Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
  • Table 4 Sales of Traditional Toys and Games by Licensed VS Non-Licensed: % Value 2014-2019
  • Table 5 Sales of Traditional Toys and Games by Electronic VS Non-Electronic: % Value 2014-2019
  • Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
  • Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
  • Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
  • Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
  • Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
  • Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
  • Table 12 Forecast Sales of Traditional Toys and Games by Licensed VS Non-Licensed: % Value 2019-2024
Executive Summary
  • COVID-19 Impact on Toys and Games
  • COVID-19 Country Impact
  • Lifestyles and Connectivity and Product Improvements Boost the Development and Growth of Mobile Gaming
  • Nintendo Taps into Boom in Mobile Gaming to Close Gap in Video Games While Giochi Preziosi’s Acquisition Strategy Erodes Lego’s Lead in Traditional Toys and Games
  • Video Games Set to Drive Value Growth As Italy Witnesses the Further Digitalisation of Play and Entertainment
Market Data
  • Table 13 Sales of Toys and Games by Category: Value 2014-2019
  • Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
  • Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
  • Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
  • Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
  • Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
  • Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
Global Macroeconomic Environment

Global Industry Environment

Disclaimer

Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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