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Traditional Toys and Games in Switzerland

  • ID: 2359781
  • Report
  • Region: Switzerland
  • 15 pages
  • Euromonitor International
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There is growing demand for blind collectibles, especially LOL Surprise! (MGA Entertainment Inc), Hatchimals (Spin Master International Sarl) and Squishies (Brainseed Factory), which mostly target those under 13 years old. Big manufacturers are also offering their own versions of collectibles, such as LEGO Schweiz, Mattel AG and Hasbro Inc, to capitalise on this rising trend.

The Traditional Toys and Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Traditional Toys and Games in Switzerland

List of Contents and Tables
Headlines
Prospects
Collectibles Sales Soar, While Games and Puzzles Hold Less Appeal
Internet Retailing Continues To Gather Momentum, While Licensed Toys Are An Important Draw for Manufacturers
Toys Aimed at the 0-6-year-old Age Group Continue To Generate the Largest Share of Sales
Competitive Landscape
Lego Schweiz Set To Bounce Back With Innovative and Licensed Products
Gravitrax Captures Children's Imagination, While Spin Master International Sarl Continues To Make Inroads
Multinationals Are Winning the Game
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Greater Spending Power Boosts Toys and Games
Traditional Toys and Games Struggles, While Video Games Offers Better Growth Potential
Leader Lego Schweiz AG Is Not Immune From the Struggles of Traditional Toys and Games
Internet Retailing Is Increasingly Influential, But Consumers Still Like To Browse
A More Modest Performance Is Predicted As Sales Slow Down
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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