Traditional Toys and Games in Italy

Retail value (constant 2022 prices) sales of traditional toys and games were in decline even before the outbreak of the Coronavirus (COVID-19) pandemic, amid a falling birth rate (per ‘000 population) and steady decline in the 0-14-year-old population. The downward trend in demand for traditional toys and games continued into 2020, as the positive impact of local consumers spending more time at home was largely offset by the economic shock of the pandemic, which led many households to rein in th...

The Traditional Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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