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Traditional Toys and Games in Malaysia

  • ID: 1868749
  • Report
  • Region: Malaysia
  • 16 pages
  • Euromonitor International
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Demand for traditional toys and games continued to be driven by millennial parents with more than one child in the family. These parents enjoy high disposable incomes and improved living standards, allowing them to invest in toys that they perceive to offer greater educational properties. The share of young children aged up to six continued to increase in 2018, supporting growth of dolls and accessories and construction.

The author's Traditional Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Traditional Toys and Games in Malaysia

List of Contents and Tables
Headlines
Prospects
Young Children Remain Key Consumer Group, With Niche of Adult Consumers Growing
Licensed Toys Rank Highly in Action Figures and Accessories As Blockbuster Releases Capture the Imagination
Construction's Improved Performance Linked To Recovery of Lego Trading
Competitive Landscape
Hasbro Retains Lead Despite Stiff Competition
Stem Increasingly Influences Parents' Purchasing Decisions
Counterfeits Continue To Pose Problem for Players
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Toys and Games Continues To Perform Well Driven by Demand for Digital Content
Growing Demand From Adult Consumers for Collectibles and Limited Edition Licensed Toys
Nintendo Continues To Strengthen Overall Lead Due To Strong Position in Video Games
Internet Retailing Strengthens Position As A Leading Distribution Channel, But Toy Shopping in Store Still Appeals
Toys and Games Set To Maintain Strong Performance Over Forecast Period As Parents Battle Devices
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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