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Traditional Toys and Games in Malaysia

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    Report

  • 20 Pages
  • May 2024
  • Region: Malaysia
  • Euromonitor International
  • ID: 1868749
Overall, traditional toys and games saw current value growth in Malaysia in 2023. IP was a key driver of demand in action figures, dolls and accessories, and construction in 2023, with several movies, including The Super Mario Bros Movie, Guardian of the Galaxy Vol 3, Transformers: Rise of the Beasts, The Flash, and Barbie amongst those generating interest in toys. Moreover, the kidult trend played a notable role in the development of sales of traditional toys and games during the year.

The Traditional Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Kidults and IP support demand for action figures, and dolls and accessories
  • Pop Mart’s hype continues to spread in the country
  • E-commerce sales on the rise while traditional toys and games stores take large share
PROSPECTS AND OPPORTUNITIES
  • Local consumers tighten spending as the new Sales and Service Tax (SST) takes effect
  • Country’s fertility rate at five-decade low poses an ongoing threat to the category
  • Parents looking for scientific/educational toys likely to aid category growth
CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN MALAYSIA
EXECUTIVE SUMMARY
  • Toys and games in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2018-2023
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
  • Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources