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Traditional Toys and Games in China

  • ID: 1855490
  • Report
  • August 2020
  • Region: China
  • 22 pages
  • Euromonitor International
Chinese parents are increasingly looking for more from the traditional toys and games that they purchase for their children, with education becoming a more integral part of the purchasing decision. This was reflected in the strong development of traditional toys and games which encompass the STEAM (science, technology, engineering, art and maths) trend. This continued to support the dynamic double-digit growth being seen in construction toys.

The Traditional Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Headlines

Pre-COVID-19 Performance
  • STEAM trend influencing sales in 2019
  • Pop Mart driving dynamic growth in blind collectables in 2019
  • Licensed products on the rise thanks to popular film and TV franchises
2020 and Beyond
  • COVID-19 impact
  • Affected products within traditional toys and games
  • Recovery and opportunities
Category Data
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
  • Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
  • Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
  • Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
  • Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
  • Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
  • Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
  • Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
  • Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
  • Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
  • Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
Executive Summary
  • COVID-19 impact on toys and games
  • COVID-19 country impact
  • China tightens regulations for online gaming in 2019 while STEAM products find favour in traditional toys and games
  • Pop Mart continues to surprise with dynamic results while mobile games is the key driver of sales in video games
  • Mobile games, blind collectables and construction set to remain the three pillars of strength for toys and games in China
Market Data
  • Table 13 Sales of Toys and Games by Category: Value 2014-2019
  • Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
  • Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
  • Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
  • Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
  • Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
  • Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
Global Macroeconomic Environment

Global Industry Environment

Disclaimer

Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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