Traditional Toys and Games in China - Product Image

Traditional Toys and Games in China

  • ID: 1855490
  • Report
  • Region: China
  • 17 pages
  • Euromonitor International
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Traditional toys and games registered healthy current value growth of 8% in 2016, with rising demand for such products among consumers fuelling sales. According to the National Bureau of Statistics of the PRC, the number of births increased in 2016 to reach 18 million, thus driving demand for baby and infant toys, which posted current value growth of 9% in 2016, slightly higher than in 2015.

The Traditional Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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TRADITIONAL TOYS AND GAMES IN CHINA

June 2017

List of Contents and Tables:

Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2011-2016
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Executive Summary
Healthy Value Growth in 2016
Ar/vr Headsets Posts Strong Growth Due To New One-piece Headsets
Domestic Players Dominate Toys and Games in 2016
Internet Retailing Continues To Gain Sales Share
Solid Growth Predicted for Toys and Games
Key Trends and Developments
Rising Birth Rate Boosting Growth
Internet Retailing and Traditional Toys and Games Stores Sales Increase
Market Data
Table 13 Sales of Toys and Games by Category: Value 2011-2016
Table 14 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 15 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 16 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 17 Distribution of Toys and Games by Format: % Value 2011-2016
Table 18 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
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