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Traditional Toys and Games in China

  • ID: 1855490
  • Report
  • Region: China
  • 16 pages
  • Euromonitor International
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China remained amongst the world’s fastest-growing major traditional toys and games markets in 2018, with robust growth driven by rising living standards and the ongoing expansion of major multinational manufacturers and retailers, including Lego, Hamleys and FAO Schwarz. Moreover, while the store network of the specialist retailer, Toys “R” Us, remained stable at the end of the review period, 2019 saw the company announce plans to open 50 new stores a year over three years.

The Traditional Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Traditional Toys and Games in China

List of Contents and Tables
Headlines
Prospects
Ongoing Strong Growth Due To Toy Store Expansion and Investment From Manufacturers
Continued Expansion of Licensed Products As Foreign Cartoons Reach Chinese Shores
Countering the Impact of Falling Birth Rates With Higher Spend and Purchases by Adults, for Adults
Competitive Landscape
Ever-popular Lego's Lead Remains Unshaken
Increasing Fragmentation Having Positive Effect of Innovation and Diversification
Educational Positioning Underpins Strong Performances
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Suspension of Approval for New Games Slows Down Growth
Growing Focus on Immersion and Interactivity As Lines Between Traditional Toys and Video Games Blur
Leading Players Looking To Strengthen Positions Through Partnerships and Store Openings
Internet Retailing Dominates But Visits To Toy Shops Are Still Important
Positive Outlook As Steam-positioned Toys Attract Attention
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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