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Traditional Toys and Games in China

  • ID: 1855490
  • Report
  • May 2021
  • Region: China
  • 20 Pages
  • Euromonitor International
The traffic slump in offline stores and consumers’ tightened budget on the back of COVID-19 led demand for traditional toys and games to sink in 2020, in contrast to the positive growth since the early 2010s. Consumers had to spend more time at home, which became a double-edged sword for traditional toys and games.

The publisher's Traditional Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

TRADITIONAL TOYS AND GAMES IN CHINAKEY DATA FINDINGS
2020 IMPACT
‘Hometainment’ benefits construction toys despite marked downturn
  • Blind collectibles continue to stand out
  • E-commerce rises expeditiously with new ways to engage consumers

RECOVERY AND OPPORTUNITIES
  • Licensed products expected to drive strong recovery
  • Blind collectibles’ potential to be explored in low tier cities
  • More offline stores looking to engage consumers in the face of e-commerce threat

CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

TOYS AND GAMES IN CHINA
EXECUTIVE SUMMARY
  • COVID-19 impact on toys and games
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for toys and games?

MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2015-2020
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
  • Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown