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Carbonates in Pakistan

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    Report

  • 30 Pages
  • December 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 1923848
Off-trade volume sales of carbonates in Pakistan are expected to register a modest recovery in 2025, supported by easing inflation, improved purchasing power, and a gradual normalisation of purchasing behaviour, following the 2023-2024 boycott of multinational brands. Coca-Cola and Pepsi are regaining shelf space through aggressive marketing and promotional campaigns. Lemonade and lime flavours are driving growth, led by Sprite and 7-Up.

This Carbonates in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Carbonates stabilises as brands rebuild momentum
INDUSTRY PERFORMANCE
  • Demand stabilises as boycotts ease
  • Lemonade/lime leads growth
WHAT’S NEXT?
  • Product innovation will be key growth driver
  • Customer engagement will be key focus
  • Sustainability will be central to brand strategies
COMPETITIVE LANDSCAPE
  • Multinationals remain dominant
  • Mehran Bottlers leads growth
CHANNELS
  • Small local grocers remain vital, especially in lower-income areas
  • Hypermarkets and e-commerce expand from low base
CATEGORY DATA
  • Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
  • Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Favourable economic conditions and demographics boost demand for soft drinks
  • Health and wellness trends shape consumption habits
  • Retail expansion improves product accessibility
WHAT’S NEXT?
  • Stabilising economy will boost demand
  • Expected shift towards healthier offerings
  • Expansion of modern retail will increase access to packaged soft drinks
COMPETITIVE LANDSCAPE
  • Multinational giants hold sway
  • Mehran Bottlers is most dynamic player
CHANNELS
  • Small local grocers lead sales
  • E-commerce and modern grocery outlets enhance product availability
  • Foodservice vs retail split
MARKET DATA
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources