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Surface Care in Bolivia

  • ID: 1924114
  • Report
  • February 2020
  • Region: Bolivia
  • 5 pages
  • Euromonitor International
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Surface care products are increasing in sales, becoming more popular in Bolivian homes. These products are mostly used by high-income and mid-income consumers, with the low-income consumer being sensitive to surface care prices, which are expensive when compare to bleach. Therefore, bleach is still the main product used for cleaning and disinfecting surfaces. As well as chlorine bleach, standard powder detergents are also often used by lower-income consumers to clean surfaces in Bolivia.

The Surface Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Bolivia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Bleach remains a popular choice for surface care in Bolivia; however, consumer spending habits in surface care is set to change
  • Consumers self-educate to increase their awareness of the importance of disinfectants
  • Additional properties and added-value increase interest in surface care products
  • Competitive Landscape
  • Astrix continues to lead surface care, launching a new variant in its Ola range
  • Domestic players lead sales with competitive prices, appealing to the many price-sensitive consumers of Bolivia
  • Acquisitions and innovations are set to shake up the landscape over the forecast period
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Growth declines year-on-year as the political landscape has caused Bolivian consumers to be wary of their spending
  • Price sensitivity leads to consumers trading down, with players offering reduced pack sizes in response to increasing consumer demands
  • Acquisitions shake up the landscape, as local players benefit from lower price points in 2019
  • Traditional channels led distribution, while modern grocery retailers are on the rise
  • Growth is predicted for the forecast period, driven by a return to spending confidence, and the rise of middle-income consumers
  • Market Indicators
  • Table 9 Households 2014-2019
  • Market Data
  • Table 10 Sales of Home Care by Category: Value 2014-2019
  • Table 11 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 13 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 14 Distribution of Home Care by Format: % Value 2014-2019
  • Table 15 Distribution of Home Care by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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