+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Childrenswear in the Czech Republic

  • PDF Icon

    Report

  • 24 Pages
  • January 2026
  • Region: Czech Republic
  • Euromonitor International
  • ID: 1932835
Childrenswear in the Czech Republic demonstrated resilience in 2025, with modest 2% retail current value growth driven by rising disposable incomes and the consumer preference for practicality and affordability. Despite a declining birth rate posing a challenge to growth, the category is expected to continue its positive growth trajectory, with sales enhanced by the growing demand for premium and sustainable clothing options, despite the competition from the thriving resale market.

This Childrenswear in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Childrenswear shows resilience, driven by income growth, despite competition from resale
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Practicality and price drive growth for childrenswear despite challenges
  • CHART 2 Lower Birth Rate Limits Growth for Childrenswear
  • Resale and rental platforms gain popularity among price-conscious consumers
  • CHART 3 Growth in Popularity of Second-Hand and Resale Platforms in the Czech Republic
  • Sustainability awareness grows, but price remains a key factor
  • CHART 4 Sustainable Childrenswear Maintains Traction, but Consumers Are Driven by Price
WHAT’S NEXT?
  • Most parents will prioritise practicality and affordability in children's clothing
  • Girls’ apparel expected to continue to lead childrenswear
  • Private label to drive innovation with fashion and sustainable practices
COMPETITIVE LANDSCAPE
  • Pepco, Tesco and LPP lead childrenswear with affordable and practical options
  • Opportunities will arise from sustainability and private label innovation
  • CHART 5 Analyst Insight
CHANNELS
  • Pepco and retail e-commerce drive sales of childrenswear with affordability
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Strong Promotional Events Drive Retail Value Sales
  • CHART 8 Sustainability Trend Offers Opportunities and Challenges
  • CHART 9 Resale and Rental Limits the Growth of Apparel and Footwear
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the Czech Republic 2025
  • CHART 13 Key Insights on Consumers in the Czech Republic 2025
  • CHART 14 Consumer Landscape in the Czech Republic 2025
APPAREL AND FOOTWEAR IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Economic factors drive growth in 2025, while sustainability shapes sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Positive retail results and growing market polarisation
  • Apparel dominates sales, driven by consumer preference and the wider range of products
  • Sustainability and resale trends shape consumer behaviour
  • Resale and rental trend limits growth of primary sales
WHAT’S NEXT?
  • Apparel will remain dominant, but sportswear expected to gain traction
  • AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
  • Regulatory changes, affordability and sustainability to shape the future
COMPETITIVE LANDSCAPE
  • LPP and Pepco maintain their lead despite new entrants
  • New entrants underscore the resilience and appeal of apparel and footwear
  • Emerging trends and opportunities in a changing landscape
CHANNELS
  • Bricks-and-mortar stores remain irreplaceable for many Czech consumers
  • Retail e-commerce drives growth, with a rising share of online sales
  • Partnerships to impact the distribution landscape in apparel and footwear
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources