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Childrenswear in Germany

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    Report

  • 26 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 219386
The childrenswear market in Germany demonstrated a strong inclination towards sustainability in 2025, driven by eco-conscious parents seeking organic materials, ethical production processes, and circular fashion models. This trend is expected to continue, with retail sales forecast to increase at a CAGR of 1% to EUR3.04 billion by 2030. The market's attractiveness is enhanced by the growing demand for premium, sustainable products, supported by a steady increase in average gross income.

This Childrenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong inclination towards sustainability
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Eco-conscious parents drive demand for sustainable childrenswear
  • Baby and toddler wear sees strongest growth
  • Resale and rental drive growth in childrenswear
  • CHART 3 Rental Exerts Growing Influence
WHAT’S NEXT?
  • Parents prioritise sustainability and affordability in childrenswear
  • Girls’ apparel to become largest category by volume
  • Resale and rental trend to exert growing influence
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through diverse strategies
  • No significant mergers or new product launches reported
CHANNELS
  • Retail offline dominates childrenswear sales despite e-commerce growth
  • Apparel and footwear specialists drive retail offline sales
  • E-commerce growth driven by convenience and technology
  • CHART 4 Infantium Victoria Wins PETA Award 2025
PRODUCTS
  • Sustainable materials and circular fashion drive innovation
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 E-dress Goes on an Offline Tour for the First Time
  • CHART 8 More Personal and Smarter - the Zalando Assistant
  • CHART 9 BFW Joins Forces with CFW to Accelerate the Industry's Sustainability Efforts
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Germany 2025
  • CHART 12 Key Insights on Consumers in Germany 2025
  • CHART 13 Consumer Landscape in Germany 2025
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
  • Resale and rental models become increasingly prominent
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Resale and rental models drive sustainable fashion
  • Apparel demand shaped by preferences for sustainable and affordable fashion
  • Dynamic growth in resale and rental services
WHAT’S NEXT?
  • Sustainable practices and technology drive market growth
  • Apparel offers stable growth prospects
  • Sportswear emerges as fastest-growing area driven by technology
COMPETITIVE LANDSCAPE
  • H&M and C&A maintain lead despite Shein’s growth
  • Zalando’s acquisition of About You reshapes e-commerce landscape
CHANNELS
  • Retail offline leads apparel and footwear sales despite e-commerce growth
  • Retail e-commerce drives growth with AI-driven personalisation
  • AI personalisation tools and virtual try-on bolster appeal of e-commerce
PRODUCTS
  • Sustainability drives innovation in product design
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources